The UK PR Recruitment Market 2024: The Year in Review with Latte founder Dean Connelly

PRmoment Podcast

Today on the PRmoment Podcast we’re talking to Latte founder Dean Connelly about the PR recruitment market in 2024.

The reason for analysing the recruitment market in PR is that it tends to reflect the confidence of the sector. If firms are recruiting, they are feeling confident, if they are not recruiting they tend to be more concerned about the future.

Latte is a PR recruiter in London and Sydney and Dean founded the firm in 2016.

Before we start, we’ve now launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. Early bird ticket prices are available until December 20th.

The other big news in public relations is that the PRmoment Awards 2025 are open.

All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite.

For some more perspective on the current PR recruitment market, take a look at this Linkedin discussion.

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here’s a summary of what PRmoment founder Ben Smith and Dean discussed:

3 mins Dean outlines the current state of the PR recruitment market.

“We’re seeing more corporate and tech roles coming through but consumer is quiet.”

“The first half of the year for us in consumer was quite busy but it's seen a steady decline.”

6 mins Why the move to project income and shorter turnaround times on briefs has impacted the recruitment sector for full time employees.

9 mins Which sectors are up/down in PR recruitment currently?

“One consistent message is inconsistency.”

“Covid growth meant unrealistic financial targets were set.”

14 mins Dean runs us through his PR recruitment heat thermometer for Q1, Q2, Q3 and Q4.

15 mins The most in demand jobs titles: Account manager to account director.

17 mins Which job titles are less in demand?

18 mins Dean outlines his talent trends of 2024 and predictions for 2025.