WMTW 149: Dorie Clark author of Stand Out [Podcast]

Web Marketing That Works

“You are only as strong as your weakest link.” Dorie Clark (Tweet this)

In this episode I talk to Dorie Clark about building a profile online as a recognised expert.

Show-notes:

Key points

• Dorie is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
• There are 3 key categories to be known as a recognised expert:
  • Content Creation
  • Social Proof
  • Network
• Share your ideas to create authority
• Be credible
• Her 3-step process for building a following:
  • Your close in network
  • Building an audience
  • Building a community

People mentioned

• Tom Peters
• Dan Pink

Links mentioned

• Reinventing You: Define Your Brand, Imagine Your Future
• Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Get in touch with Dorie

• Get her Self-Assessment workbook at DorieClark.com/Adam
• Connect with her on Twitter @dorieclark

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