Ep 3.4: To Optimise or Not to Optimise: Which Pages Need to Rank?

SEO Unfiltered

Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page?
We can't believe we've gone through three seasons of SEO Unfiltered without having addressed these very simple questions. Well, today we are going to answer them once and for all.
Whether you're new to digital marketing or have been plugging away at your own SEO for a while now, this may be a bit confusing, so listen to this brief episode where Genny will explain the difference between a brochure page (which doesn't necessarily have a keyword focus) and a landing page (which most certainly should have a keyword focus).
Spoiler Alert 🚨 Not all pages need to be optimised, but all pages should be created to a high standard.
Resources Mentioned in this Episode:
https://www.geekytech.co.uk/on-page-seo-best-practices/

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Thanks for listening 🤓