Artwork

محتوای ارائه شده توسط 2nd Home Agents. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط 2nd Home Agents یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

Ep. 201: Matt McGee Shares How You Can Create Podcast Content, Part 2

 
اشتراک گذاری
 

Manage episode 268632805 series 2413676
محتوای ارائه شده توسط 2nd Home Agents. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط 2nd Home Agents یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

What can you do with a podcast?


Last week, Matt McGee and I talked all about what it’s like to have a podcast, what you learn from it, and how it can help shape your business!


This week, we’re talking about the process of creating a podcast, and what we do for our podcasts!


With the Selling the Dream podcast now at more than 200 episodes, I’ve learned a thing or two about the process, and since this is Matt’s main job, we’ve both learned a few things that we’re ready to share!


But it doesn’t have to be complicated: it can be as simple as just recording a voice memo on your phone and uploading that!


The key is providing value to your community, and knowing what it is that they want to learn from you! Whether it be stats, or the best hidden food secrets in your area, you’re the expert, and they want to learn from you!


Join us this week for part two of my interview with Matt McGee, a content creator with Homelight! I’ve listened to his work on The Walkthrough Podcast for hours, and can’t wait for you to hear from him!


Ready to hear Matt McGee’s insights on creating content, and what he would record to promote a specific market? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast!


Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.


Highlights of this episode:

  • Tom introduces part two of this interview with fellow podcast creator, Matt McGee!

  • What kind of content can you create? Help people get to know your community! Help them get to understand more about your market, and what they can expect!

  • A podcast is a lot of work! You don’t just have a conversation with a guest, and get a polished hour worth of content!

  • Tom shares about his process, and how he works with his producer to create regular content.

  • Outsource if you can! Get help for the time consuming parts, liked editing audio and creating the written content!

  • Kenny, Tom’s producer, shares how long it takes to edit the audio for the episodes.

  • Tip: use the Headliner App to create video content from the podcast episode for promotion.

  • Matt explains his process, and how he edits the show with his team.

  • If you’re thinking about starting a podcast, don’t get scared! It’s just creating valuable content for your audience!

  • Starting a podcast can literally be as easy as recording voice memos on your phone - it doesn’t have to be complicated!

  • Tom asks Matt how he would structure his show if he was trying to promote a particular real estate market.

  • Do interviews with your potential clients: their perspective on buying a home will be incredibly helpful for the rest of your audience!

  • Tom shares that his episode from the perspective of being a second home buyer was very well-received by his audience!

  • Take time to get to know your audience, and what they want to hear!

  • Not sure what to share about your community? There are so many things to share! Talk with local business owners, go on restaurant tours, go on walking tours - if you enjoy doing it, your audience may enjoy hearing about it!

  • Figure out a “template” for your format! That will help make things easier!

  • Get out there and find resources! There are so many opportunities out there for you to be on podcasts as a guest, or to find guests for your podcast!

  • Find Matt’s podcast, The Walk Through wherever you listen to podcasts!

  • Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!


Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.


Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!


Connect with Matt:


Connect with me (Tom):


Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:


Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.


As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.


See you next time!

TRANSCRIPT:

[00:00:00.180]

Everybody today and selling the dream, more about podcasting. What ideas can you use to do podcasts for your own show?

[00:00:08.810]

Welcome to Selling the Dream, a podcast created four and five second home and resort realtor from Tom Tezak. And each week my goal is to bring you a quick real estate tip, along with an info pack interview with an industry rock star. My mission is to bring these cutting edge marketing, driving through sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. We're selling. That's the other thing that I think with Cauvin, I was listening to another podcast and he said something, I've been doing this for a year or for two years or three years.

[00:00:48.230]

This is the podcast. In the real estate sphere. Now, all of a sudden with Koban, all of these agents are out there creating these new spaces and these new platforms. And and he's right. They are. But there's plenty of room right there, especially if you're creating a space for your your neighborhood or if you you want to move to Maui or you want to move to the tri cities. You know, why not do a blog on that?

[00:01:14.750]

You know, for for the agents out there, create something that people are listen to and want to know or what's happening in the community. There's plenty of things to do. We do videos as well, like little restaurant videos, which you can take that into a blog.

[00:01:28.640]

So I'm totally, totally it's just time and everybody's the commitment for time, which I think is the next question for for you and I have answered. What is your time commitment to doing your blog? The podcast, I'm sorry, is for you. Yes, you're right. Yes. The. It's like for me, it's pretty much I would say, you know, 90 percent of my 40 hour workweek, there's, you know, all the crap out of everybody.

[00:02:00.050]

It is. Look. Seriously, Tom. And you can attest to this having done two hundred shows and doing it twice a week. That's remarkable to me. But if you're thinking about doing a podcast. It is a time commitment. Like, it's it's it's not the kind of thing that you're just oh, I think, you know, tomorrow I'm gonna have a conversation for a half hour with somebody and let's publish it and and expect results. It's you know, and then I might not do another one for another month.

[00:02:23.950]

Like, you know, you need to be consistent. You need to put time into research and prep and record. And, you know, it doesn't have to sound perfect. Nobody expects it to be, you know, 100 percent. All great audio quality. But it needs to be listenable at least. Right. So you have to have put some effort into that. It is it's very much it very it's a time consuming thing, I think, to do well.

[00:02:48.640]

And when you do it well and when you show that that effort and that time commitment, I think listeners recognize that. And so so I would like I I would love for you. As you know, I'm like on Nepsa 22. You're at 200. I would love for you to sort of talk about your time commitment, because that's like that blows my mind that you've done it that long and twice a week.

[00:03:09.520]

So, you know, for us and for those agents out there who are right now saying there is no way I'm going to spend thirty five hours a week working on my. I know that that's what Matt does.

[00:03:19.270]

His show is edited. They're tweek. He's really refined. Our shows are a little bit looser. You know, I have Kenny who works for me.

[00:03:26.170]

And and Kenny, I want you to jump on that because I have a question because I can't answer it. But, you know, I'll record I'll set it up. I'll find the guests, which takes time. I'll reach out and then we bring them in. And then Kennedy will Kenny will monitor. Kenny is my producer. And then he'll tweak the show. He'll chop the bad parts out and then put the beginning and the ends on it. And I don't know how much time he's spending, but I would recommend get somebody to help you do that.

[00:03:56.020]

There are services out there that exist. If you want to do a podcast, you can go off short to do it. I've seen I know there's a company that just opened up in my world that's I think it's a Loha pod and they're doing podcasts for local people. I mean, local residents that want to create a podcast. So there is an opportunity for you to get those services. But I'm probably spending. I'm probably spending about if we take an hour to record.

[00:04:25.160]

We probably did a half an hour prep work between texting and e-mailing conversation, and then I'm done because then I give it to Kenny and then he just knows what to do. So a lot different. I couldn't have done 200 shows if it wasn't making it that simple.

[00:04:42.840]

You know, I know I've done shows in person where I'll go to events and I'll engage with people and we do it and we set it up.

[00:04:48.170]

I find doing the zoom so much easier than what. Yeah. Yeah. So that's that's what we're doing.

[00:04:55.080]

I'm no Kenny. Must be must not be listening to us.

[00:04:59.170]

I'm here. Oh. Here he is. So Kenny. Well how much should you put into creating the show from the start to the finish because you're uploading you doing all that other crap too. That I don't have a clue.

[00:05:13.290]

Yeah. So. So anybody listening knows we do that. The Tuesday tape shows on Tuesdays and then the interviews on Fridays. The tips are there really quick. I have at this point almost 200 episodes in. I've got basically a template in my video editing editing software where I just drag and drop. And then my trick is usually I speed it up to like two hundred percent speed and I preserve the audio quality so it doesn't pitch. And then I just listen to it at that speed.

[00:05:45.020]

So a tip I can get done edited in in a ten minutes X boarded and then converted and then posted. So a tip is probably an hour of work start maybe an hour and a half start to finish. The interviews are a little bit more time than zooming, but I have found that what's really useful and really helpful is I'm always listening during the interviews. So I know there have been one or two where I had an nap when I slipped up.

[00:06:17.990]

But generally speaking, I'm paying close attention and I'll actually keep a little notepad that says that, you know, around, you know, 40 minutes in.

[00:06:28.820]

I need to edit whatever, because so-and-so said what they did or something they didn't want on the air. So then I know going back. But if it's one that I sat and I listened to the full interview and it was smooth and it was easy. That's a really easy editing process because I'm like, OK, there's not too much. I'll clean up the star, I'll clean up the end, maybe pull out a little bit of something if it gets draggy.

[00:06:52.950]

But for the most part, we. I've got to go. And then after we have the show and Matt and both you guys, Matt and Kenny, then you're promoting it. So I know our biggest challenge is getting consistent promotion on the show. But we go we have a service gal in there on the West Coast that she does our translation or transcriptions on our show notes and then writes a blog.

[00:07:21.300]

And then also someone writes an e-mail so that we can use for marketing.

[00:07:25.710]

So that's a service that I pay for, Matt. What? And then what do you do? Can you just take the the audio and push it off to her for her to do that with.

[00:07:34.560]

Yep. So I keep a folder to folders on Google Drive on for the tips, one for the interviews and she has access so she'll check those. And then she will usually the day before of release, send me the show notes and then I get everything uploaded. We use blueberry. Is the service that we use for for hosting. And they they allow a lot they have a lot of tears. So you are allowed a certain amount per month. But then I take everything that she type.

[00:08:05.670]

I put that into the show notes and then also into the YouTube. And then from there I pull usually Monday the following week. I like to give a little forum for organic growth and better organic listenership. And then that following Monday, I'll send out the email that she has drafted up and I'll pull photos of the guest and I link to the audio and I link to the YouTube. I have like a standing template that again, is really simple at this point for me to just plug in the new info and I'm good to go.

[00:08:41.010]

And I hit send and that goes out to our our whole database of listeners. Oh, and then the blog. Sorry. Rambling on the blog as well.

[00:08:50.640]

Yeah. What about you, Matt? What are you doing with all of that. I actually wrote this out in a dock somewhere because over time more of the responsibility has shifted to me as some of our team members have been pulled off to different projects. So I used to have there used to be someone else who was responsible. After each show, I would send the audio to them and they would go and they would pull clips out for sharing on social media.

[00:09:16.110]

So that's now on. So that's now on me. And which is fine. I think it makes sense for me to do it because I did the interview and I remember the good clips that will probably make for more interesting social media content.

[00:09:28.020]

So I have. I actually was OK that that tells me all the stuff I'm supposed to do just cause sometimes I get scattered and it's like 20. It's like twenty four. Twenty five steps long. And so. So yeah. So, so.

[00:09:39.870]

So I use a tool called Headliner Dot app and it's an online tool. There's a free version that sort of limits how many videos you can make per month. And then there's a paid version where it's unlimited. And so you just upload your audio there and you slice and dice it and add your graphic and put the way for money. So there's a lot of that. There's you know, there's a promotional email that goes out that we take the audio and turn it into a YouTube version for our YouTube channel.

[00:10:06.450]

There's a blog post that gets written with the full transcript. So, yeah, all that stuff for me, Tom. I think what I spend the most time doing with each show is listening back to it's like as soon as I if this was me interviewing you for our show, as soon as we're done today, I would upload the master file to a transcription service, get the rough transcription back. Then I'd start going. All right. This sounds good.

[00:10:34.290]

Now, this wasn't good. And that's where I start doing the writing and the cutting to get it to get it down, you know. All right. This part here, here's kind of the kind of conversation load. So I'll edit that out and I'll do my own voice over here to cover what we talked about. So that tape like that takes almost, you know, four, five, six hours, depending upon how much writing and editing is required.

[00:10:58.500]

And then so then send it off to Chris, who is my version of Kimie, and he sends it back to me. Then I have to listen again to make sure he got all of the edits and inserted all the everything all the production elements incorrectly. Then we send it off to get the final transcript done of the actual show. Then I listen back to make sure the transcript is correct. So there is a lot of just I would call it quality control, a lot of stuff that goes on outside of the actual conversation.

[00:11:26.370]

Right. And that's what I wanted to share, is as we all have a different system, you create the system, first of all, is create that working list so that you know what you're doing.

[00:11:35.220]

If you're going to create a podcast, if you're thinking about doing a podcast, don't get scared. It is involved, but there's a ton of value in being the voice, the voice of your community, the voice of your neighborhood, the voice of your town, the voice of whatever it is. It has great value. It has been a huge resource for me to be the voice of. The second home market. I have so many people that now rely on me that send me business and it's just another marketing approach, right?

[00:12:06.240]

I mean, it's just creating content and then getting that content out there is so important.

[00:12:11.310]

Yeah. And I would say to this, because we probably did scare some people off with all the discussion about the intricacies. There is a service called Anchor, which is super easy.

[00:12:22.050]

I haven't used it in probably three or four years, but I did use it back then. And it's it's an app on your phone. They have a Web site that you can use as well to create the show. But literally it's as easy if you want it to be this easy. Just get the app on your phone. Start talking into your phone, you know, record and you're done. And it gets published as an episode of your podcast.

[00:12:43.170]

Like it can literally be that easy.

[00:12:44.970]

If you want to do it now, then there's all the other stuff we've talked about. Right. You have to know the promotion and all that sort of other thing. But the actual recording process doesn't have to be as involved as what is what. I agree.

[00:12:57.450]

And we've used the anchor for some other stuff, so I think so. Ken, you mentioned blueberry. That's our host. I'm not sure who you use. And then there's anchor who is also a host at their free blueberry we pay for, but we have control over the creative content anchor. You don't have control over the creative and. You're just doing a local show. It probably doesn't matter. Who are you using that?

[00:13:22.110]

Our host is Transistor Dot F.M., Transistor Dot F.M..

[00:13:26.310]

So I hadn't heard of them. So. So there's plenty of choices out there. It's just finding, you know, do some research, figure out what you like. I would tell you, if you're just thinking about you want to start doing a local podcast anchor, it's free. It's easy. You can transition out of that.

[00:13:41.010]

And none of your listeners will know because they'll just reposition it into your same title on iTunes or Stitcher or whatever, whatever platform people listen to. Well, Matt, I you know, I was afraid that we would just continue to chat and chat for a week because there's so many things to talk about, anything we didn't cover that you want to cover. Besides how wonderful you are.

[00:14:08.550]

Definitely more about that. OK. Do you want to talk at all about potential ideas for local agents to do shows? I think that's a great idea.

[00:14:19.560]

I think we're going to this is gonna be a two part show, by the way, just so you know. But I'm good with that. Let's do it. Because because, you know, obviously your your target on your show and my target of mine is other agents.

[00:14:31.440]

But let me ask you so if you were trying to sell and reach buyers and sellers in Hawaii, what would your show be like?

[00:14:41.420]

Oh, man, it would be. I've thought about creating another another show for that, because I think there's a lot of value in that Facebook world and the people that are searching online and Google.

[00:14:54.050]

So what my show be about, my show would be about living here and what it's like to live in a resort community engaging with people that have moved here and the journey. So people are like, oh, who am I going to interview? Your clients tell you interview your clients. A, what was the experience like when they were living in some urban community and they finally decided, I'm going to quit this and I'm going to move to the ski hill or I'm going to move to the beach or I'm going to move to the golf course and I don't care.

[00:15:27.600]

I'm going to do this because it's where I want to be. And the journey that they went on from the get go. I think, you know, speaking about that, my one of my favorite show is not to be self-serving.

[00:15:38.630]

In my podcast was the show where I talked about being the second home buyer. That experience in and of itself was so phenomenal that I was able to do a 35 minute conversation about what I myself and my wife experienced. It was it was so I had so many people reach out and say, wow, what a what a great show, because I saw everything from a different perspective. So bringing that perspective of your consumers, of what they went through when they made that huge leap into a second market or, you know, that you if you're not in a resort community, if you're in a traditional market, what it was like to buy your first home and everybody's different.

[00:16:22.170]

So you can bring in four different people that had completely different experiences buying their first home. You know? So that would be my path is sort of talk to your clients because it's not unique. Most of our are our experiences. You know, I'm in the midst of working with the clients that are in a divorce. That's not unique. It happens. So maybe have have your what are your clients that's willing to get on the show with you and make sure to let them know, look, I'm not going to embarrass you.

[00:16:51.760]

This is this is something to help other people. This is not, you know, 60 Minutes. And we're gonna do it, you know, an investigative undercover report. Just tell that. And I think that would be the thing. What would your thoughts on that with your. Yeah. Life is in it. Yeah.

[00:17:07.370]

It's actually a conversation. I would, you know, a couple of years ago when I started doing marketing, directing for her. That was one of the conversations we had. Like, what do we you know, she hasn't had a blog and still does. And, you know, should we be making videos? Should we do a podcast? And we sort of talked about it. And at the time, you know, we decided not to do it.

[00:17:24.080]

We actually did a survey so that, like, left. So if I were a local agent, that's probably where I'd start is like, you know, if you have an audience already on Facebook or email us or whatever, like ask them there's no harm and say, hey, if I did a podcast, would you listen? What would you want to hear? We did we did that survey. This was 2017. And, you know, you know, like Keri's.

[00:17:45.300]

It was like Carrie is going to be creating more content, you know, how do you want to receive this content? It's going to be, you know, about the tri cities. It's gonna be about buying and selling. And, you know, blog articles, social media and videos where the topic, I think podcasts, we're no force. We decided not to do it.

[00:18:01.890]

We did the same thing with home light. And when we asked agents, they were like, yes, we want to podcast.

[00:18:05.730]

So that's why we're doing it. But if I would think that that would probably be a little different if we did the same survey now, because as we talked at the beginning, I think podcast listening has really started to take off in the last couple of years.

[00:18:18.070]

So, so, so. So I would think we live. So, you know, speaking of knowing your audience. Right. Like know your market, too, because we live in an area in eastern Washington where there's a lot of government jobs, there's a lot of engineers, there's a lot of P HD level type people at WSU tri cities.

[00:18:36.540]

So we know from our audience. Go, there you go.

[00:18:40.440]

Okay. We know from our audience that they're really into data. So Kari does a really detailed monthly market report. Right. It's boring. As you know what, you're an agent, but her clients love that stuff. They love seeing, you know, what's happening in their town. You know, in terms of inventory and how many homes sold. So I. So so in our area, I would have her probably do one a month, one episode a month, just covering what's going on in the market.

[00:19:08.430]

Maybe once a week, even if she had the bandwidth for that. I would do shows exactly like you just tried. Tom, write the stories of buying and selling because that's can be really interesting. I would love you mentioned your dick.

[00:19:21.540]

Did you say you're doing like local restaurants and business type stuff?

[00:19:25.770]

We do a a show. Totally different. We do a taste of paradise on YouTube and on Facebook. And it's just a five minute just to go in and experience a restaurant. So, yeah, that's another.

[00:19:37.110]

You could do a whole I mean, we could we could take way longer if we wanted to, but that the format of the show is three to five minutes.

[00:19:44.100]

So that's what we do. But you could go in an interview and a restaurant tour. You could talked about their journey and their experience. I mean, right now during covet moment, God, there's so many things that you could. Oh, yeah. Down that road.

[00:19:56.490]

And there's people that are sitting around right now just looking. They have the time, I guess. Yes. Yeah, they do. Yes. I mean, so that I mean, that's an idea that you could do for a local podcast. You know, interviewing business owners and what's their story? Why did they start that restaurant? Why did they start this business over here?

[00:20:13.840]

And then I think the other thing I would do that that we have an area, the tri cities is somewhat historical in that it was built around the city of Richland, which was a city that the government created in the early 1940s during World War Two. And we have the Hanford plutonium plant, which is, you know, the plutonium was used in the bomb that was dropped on Nagasaki. So it's a. So there's a history there.

[00:20:40.270]

And Carrie and I have gone on like walking tours. Like a lot of the homes that were built 70 years ago are still up, still being occupied. And you can, you know, his local historical society. We'll take him to tell you the history of that building there. You know, that used to be, you know, used to be a secret nightclub that the you know, the people used. And so, like, I would love a show about the tri cities, like the hidden history of the tri cities.

[00:21:07.310]

Right. Like, what's the bet? Like what? We're all this stuff. What did it used to be 50, 60 years ago? I would assume that most areas have something like that, like some sort of history, history of your area that would capture people's interest and attention.

[00:21:21.550]

Yeah, I think there's so many different paths you can go down. I think one of the things that I listened to, I listened off when I said I'm going to do a podcast. I listen to five books, two of them. I always tell people that they should listen to before they start. And one was Amy Schmitt. Tower was vlog like a boss. And it was really conceptually, how do you create a format for a show that your audience then knows what to expect?

[00:21:49.510]

So we've talked about a lot of different things.

[00:21:51.580]

It might be overwhelming to go down all those different roads. But it might be perfect if you frame the show with what the consumer is going to expect as as part of the guidelines. And, you know, it's the time. It's the release. And I don't even want to get into that. And then the other one was John Lee Domus. I think it is a podcast launch, Jale D. And again, that was the technical part about it.

[00:22:18.250]

So you know how many shows you have ready before you ever start and launch. So those are, I think, some good tools. But getting focused on what your shows could just don't. I don't want my listeners or our listeners to say no to your podcast.

[00:22:33.250]

Amina, record one today and deliver it to figure out your plan. Figure out your format so the consumer knows what to expect. And you can tell them what to expect. And that's on a lot of work is just you know, I think it was 10 hours worth of audio listening for me. So did you use utilize any resources? I know you mentioned, Jay, a console with three clips. Was there anything else that sort of helped you to.

[00:22:56.820]

Lay out your format. Not not I would say probably not. Our format is not that unique. Right. Like there's a million interview shows out there. The premise is not, you know, there's there's a you know, there's a million shows that are. Let me let me re answer that. Kenny, Kenny. OK. So you ask whether whether other reasons other than J. Kenzo. Gosh, yeah. Oh, I can. OK.

[00:23:32.240]

So to answer that question. There are probably, I don't know, Tom, four or five different Facebook groups that I'm in that are related to podcasting that are pretty helpful. One is called podcast movement. That is really good. There's some groups of men that are find a guest to be a guest kind of stuff that is not always appropriate for me because, you know, you and I are really dedicated on real estate. There is a Web site.

[00:24:03.010]

There's a company that produces a lot of brand podcasts. I think they're called Pacific Content.

[00:24:09.310]

They have a good blog that once a week has a really, really good article that talks about podcasting and has advice and tips and sometimes some landscape type stuff, things that are going on.

[00:24:20.470]

So there are I mean, I think there are some really good resources out there.

[00:24:24.460]

If you look for them and if anybody like wants to connect with me or whatever, I'd be happy to like I there's a bunch that I follow on Twitter and Facebook. I'd be happy to just put a list together or something like. Yeah.

[00:24:35.170]

Could you send it to me? Because, see, that's I'm not there. So there's so many resources and I think that's what it comes down to. There's so many resources for content. You know, I from my path, Matt and I crossed path, I think, because of maybe second home agents and with through your wife and we connected. So there's so many different places. And I think just being out there and letting people know what you're doing and that you want to you any need to really do it from a helpful heart, not how can I make money off of this?

[00:25:05.620]

Totally. Yep. Totally, totally. Totally. Because that's where when I started my journey, I was like, how do I make money? And this was before even podcasting. This was before I was doing something else. I just said, you know what? I'm going to. I'm going to win because I've become such an expert in stuff. And I've learned so much from my guest that it's just been and it's fun. You know, I love meeting Matt, you know, and talking to people.

[00:25:29.560]

Yeah. I mean, I look at him as the host of Homeless podcast. I look at my role as a guide for our listeners to learn about this topic, this topic, that topic. I'm sure you look at your role as the host, as a guide for second home agents. And so if I would say if a realtor is thinking about starting a locally focused podcast. Think of yourself as a guide to your town. Tell the stories of your buyers and sellers.

[00:25:53.920]

Tell the story of your town, of other business owners, that sort of stuff. If you come from it, you're right. You know this the service, not sales, that will make people more attracted to your content. Nobody wants to. I'm going to go listen to somebody pitch themselves for 30 minutes. Like nobody's going to listen to that.

[00:26:09.850]

Well, and that's it ending. That takes me to one of the Matt Farnam who, as I mentioned, he is on one of my favorite shows. He talked about the book Building a story brand. And that's really you know, this is such an amazing way if you're a fan of that concept. It's creating a podcast is such a way to build that. There you go. Bill, you see it's right there on the desk. I mean, on my desk.

[00:26:36.280]

Great book. I would love to get him on my show. I just don't know how. Yeah, I buy. I would love to also. And I have started it and it is really good. I highly recommend that. Highly recommend.

[00:26:48.350]

Man, I so much appreciate it. I think we're gonna be a couple episodes here and it's just so great to chat with you.

[00:26:55.290]

I can't wait to meet you in person and and hang out now. Have a as I like to say, a coca coffee, a coke or a cocktail of the three the three C's of networking.

[00:27:10.620]

Top of the minute, the minute that we can get to Maui, you're the first call.

[00:27:14.920]

I love it so much. So for everybody out there listening. I know we rambled on and I hope it was a helpful, enjoyable show. And if you're thinking about doing a podcast, please, please reach out to me. I am happy to help. I've had several people, several agents called me up and said, how do I do this? Trying to help you out. I am by no means am I an expert. There's so many different paths you can go.

[00:27:38.940]

Matt has already said if you have questions, reach out to him. He's happy to help. We just you know, that's really where it all comes from. Is that being helpful and being a guide and. Yeah. So, Matt, how do they get hold of you? Well, first of all, once you give us the overview of your your podcasts where they can listen.

[00:28:00.250]

Sure. So it's called, as you mentioned earlier. Thank you for that. It's called the walk through. And you can find it on Apple, Spotify, all the platforms if you go to homelike dot com slash podcast.

[00:28:11.200]

That will take you right to where it describes the show and all the episodes and all that stuff.

[00:28:15.820]

And if anybody wants to connect with me directly. Probably fate. I have. I have a real estate dedicated account on Facebook. Just search for H. L for homelike HL Matt McGee. That should come up. It's one where you and I chat and I would be happy to connect with anybody. And likewise, if anybody has questions about doing a podcast or whatever. Just reach out anytime. I'm glad to help.

[00:28:38.830]

I love it. And remember everybody, as I end the show with most of the times, almost every time we are not just selling real estate, we are selling the dream. And thank you for joining us on our show or shows today, whatever it might be. We really appreciate it if you have an opportunity to leave us a review. We really appreciate those reviews. See Matt shaking his head. Those reviews on any other platforms you're on. They just do so much in helping our show to get more exposure.

[00:29:08.170]

If you have friends that are in the resort real estate business in the regular real estate business. Sure. Sure. Our show, our showing that this in this case with them, we would so much appreciate you sharing the wealth. We do this for a lot of people, not just for you. Don't be greedy and piggy share this stuff. It will help you in the long run. I've had just recently met. It's been really cool. I've had several people reach out to me and literally just pick up a phone and call me and say, I just want to tell you thank you.

[00:29:36.310]

It's like, oh, that's somebody who's listening. Right. That is that is so awesome. That is the that's the best feeling in the world.

[00:29:43.510]

So we do appreciate that. You know, we because on the podcast where you just know very much of what's happening out there once it's released.

[00:29:51.820]

So please you that go to second home agents dot com, sign up. It's your free site there. And join us on Facebook Resort, second home agents. It is a closed group. You need to get authorized. And if you're not a realtor, we typically don't allow you unless you're somebody like Matt who brings value and knows that he doesn't get to promote. So that's what we're up about. And it's just thanks so much for joining us. Have an amazing day.

[00:30:16.360]

And know out there and sell some real estate, as Matt says, and do it safely. Hey, everybody. I'm so happy that you're with us today. And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us to review. Give us a rate us give us whatever many stars that you think are appropriate.

[00:30:46.900]

Send me an email. I loved getting e-mails from from you with any questions you might have that I can address or feel free to comment. I'm so available right away to Aido to 055 and the other things I'd love for you to do is join our network group in Facebook Resort and second home agents. It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents dot com.

[00:31:15.910]

Become a member.

[00:31:16.810]

Join up on that site where you put all of our information on that site. And we're creating a network for agents to share and help other agents out, as well as do referrals.

[00:31:28.180]

So for selling the dream, please help us out. Be part of the party and join with us.


  continue reading

220 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 268632805 series 2413676
محتوای ارائه شده توسط 2nd Home Agents. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط 2nd Home Agents یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

What can you do with a podcast?


Last week, Matt McGee and I talked all about what it’s like to have a podcast, what you learn from it, and how it can help shape your business!


This week, we’re talking about the process of creating a podcast, and what we do for our podcasts!


With the Selling the Dream podcast now at more than 200 episodes, I’ve learned a thing or two about the process, and since this is Matt’s main job, we’ve both learned a few things that we’re ready to share!


But it doesn’t have to be complicated: it can be as simple as just recording a voice memo on your phone and uploading that!


The key is providing value to your community, and knowing what it is that they want to learn from you! Whether it be stats, or the best hidden food secrets in your area, you’re the expert, and they want to learn from you!


Join us this week for part two of my interview with Matt McGee, a content creator with Homelight! I’ve listened to his work on The Walkthrough Podcast for hours, and can’t wait for you to hear from him!


Ready to hear Matt McGee’s insights on creating content, and what he would record to promote a specific market? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast!


Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.


Highlights of this episode:

  • Tom introduces part two of this interview with fellow podcast creator, Matt McGee!

  • What kind of content can you create? Help people get to know your community! Help them get to understand more about your market, and what they can expect!

  • A podcast is a lot of work! You don’t just have a conversation with a guest, and get a polished hour worth of content!

  • Tom shares about his process, and how he works with his producer to create regular content.

  • Outsource if you can! Get help for the time consuming parts, liked editing audio and creating the written content!

  • Kenny, Tom’s producer, shares how long it takes to edit the audio for the episodes.

  • Tip: use the Headliner App to create video content from the podcast episode for promotion.

  • Matt explains his process, and how he edits the show with his team.

  • If you’re thinking about starting a podcast, don’t get scared! It’s just creating valuable content for your audience!

  • Starting a podcast can literally be as easy as recording voice memos on your phone - it doesn’t have to be complicated!

  • Tom asks Matt how he would structure his show if he was trying to promote a particular real estate market.

  • Do interviews with your potential clients: their perspective on buying a home will be incredibly helpful for the rest of your audience!

  • Tom shares that his episode from the perspective of being a second home buyer was very well-received by his audience!

  • Take time to get to know your audience, and what they want to hear!

  • Not sure what to share about your community? There are so many things to share! Talk with local business owners, go on restaurant tours, go on walking tours - if you enjoy doing it, your audience may enjoy hearing about it!

  • Figure out a “template” for your format! That will help make things easier!

  • Get out there and find resources! There are so many opportunities out there for you to be on podcasts as a guest, or to find guests for your podcast!

  • Find Matt’s podcast, The Walk Through wherever you listen to podcasts!

  • Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!


Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.


Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!


Connect with Matt:


Connect with me (Tom):


Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:


Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.


As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.


See you next time!

TRANSCRIPT:

[00:00:00.180]

Everybody today and selling the dream, more about podcasting. What ideas can you use to do podcasts for your own show?

[00:00:08.810]

Welcome to Selling the Dream, a podcast created four and five second home and resort realtor from Tom Tezak. And each week my goal is to bring you a quick real estate tip, along with an info pack interview with an industry rock star. My mission is to bring these cutting edge marketing, driving through sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. We're selling. That's the other thing that I think with Cauvin, I was listening to another podcast and he said something, I've been doing this for a year or for two years or three years.

[00:00:48.230]

This is the podcast. In the real estate sphere. Now, all of a sudden with Koban, all of these agents are out there creating these new spaces and these new platforms. And and he's right. They are. But there's plenty of room right there, especially if you're creating a space for your your neighborhood or if you you want to move to Maui or you want to move to the tri cities. You know, why not do a blog on that?

[00:01:14.750]

You know, for for the agents out there, create something that people are listen to and want to know or what's happening in the community. There's plenty of things to do. We do videos as well, like little restaurant videos, which you can take that into a blog.

[00:01:28.640]

So I'm totally, totally it's just time and everybody's the commitment for time, which I think is the next question for for you and I have answered. What is your time commitment to doing your blog? The podcast, I'm sorry, is for you. Yes, you're right. Yes. The. It's like for me, it's pretty much I would say, you know, 90 percent of my 40 hour workweek, there's, you know, all the crap out of everybody.

[00:02:00.050]

It is. Look. Seriously, Tom. And you can attest to this having done two hundred shows and doing it twice a week. That's remarkable to me. But if you're thinking about doing a podcast. It is a time commitment. Like, it's it's it's not the kind of thing that you're just oh, I think, you know, tomorrow I'm gonna have a conversation for a half hour with somebody and let's publish it and and expect results. It's you know, and then I might not do another one for another month.

[00:02:23.950]

Like, you know, you need to be consistent. You need to put time into research and prep and record. And, you know, it doesn't have to sound perfect. Nobody expects it to be, you know, 100 percent. All great audio quality. But it needs to be listenable at least. Right. So you have to have put some effort into that. It is it's very much it very it's a time consuming thing, I think, to do well.

[00:02:48.640]

And when you do it well and when you show that that effort and that time commitment, I think listeners recognize that. And so so I would like I I would love for you. As you know, I'm like on Nepsa 22. You're at 200. I would love for you to sort of talk about your time commitment, because that's like that blows my mind that you've done it that long and twice a week.

[00:03:09.520]

So, you know, for us and for those agents out there who are right now saying there is no way I'm going to spend thirty five hours a week working on my. I know that that's what Matt does.

[00:03:19.270]

His show is edited. They're tweek. He's really refined. Our shows are a little bit looser. You know, I have Kenny who works for me.

[00:03:26.170]

And and Kenny, I want you to jump on that because I have a question because I can't answer it. But, you know, I'll record I'll set it up. I'll find the guests, which takes time. I'll reach out and then we bring them in. And then Kennedy will Kenny will monitor. Kenny is my producer. And then he'll tweak the show. He'll chop the bad parts out and then put the beginning and the ends on it. And I don't know how much time he's spending, but I would recommend get somebody to help you do that.

[00:03:56.020]

There are services out there that exist. If you want to do a podcast, you can go off short to do it. I've seen I know there's a company that just opened up in my world that's I think it's a Loha pod and they're doing podcasts for local people. I mean, local residents that want to create a podcast. So there is an opportunity for you to get those services. But I'm probably spending. I'm probably spending about if we take an hour to record.

[00:04:25.160]

We probably did a half an hour prep work between texting and e-mailing conversation, and then I'm done because then I give it to Kenny and then he just knows what to do. So a lot different. I couldn't have done 200 shows if it wasn't making it that simple.

[00:04:42.840]

You know, I know I've done shows in person where I'll go to events and I'll engage with people and we do it and we set it up.

[00:04:48.170]

I find doing the zoom so much easier than what. Yeah. Yeah. So that's that's what we're doing.

[00:04:55.080]

I'm no Kenny. Must be must not be listening to us.

[00:04:59.170]

I'm here. Oh. Here he is. So Kenny. Well how much should you put into creating the show from the start to the finish because you're uploading you doing all that other crap too. That I don't have a clue.

[00:05:13.290]

Yeah. So. So anybody listening knows we do that. The Tuesday tape shows on Tuesdays and then the interviews on Fridays. The tips are there really quick. I have at this point almost 200 episodes in. I've got basically a template in my video editing editing software where I just drag and drop. And then my trick is usually I speed it up to like two hundred percent speed and I preserve the audio quality so it doesn't pitch. And then I just listen to it at that speed.

[00:05:45.020]

So a tip I can get done edited in in a ten minutes X boarded and then converted and then posted. So a tip is probably an hour of work start maybe an hour and a half start to finish. The interviews are a little bit more time than zooming, but I have found that what's really useful and really helpful is I'm always listening during the interviews. So I know there have been one or two where I had an nap when I slipped up.

[00:06:17.990]

But generally speaking, I'm paying close attention and I'll actually keep a little notepad that says that, you know, around, you know, 40 minutes in.

[00:06:28.820]

I need to edit whatever, because so-and-so said what they did or something they didn't want on the air. So then I know going back. But if it's one that I sat and I listened to the full interview and it was smooth and it was easy. That's a really easy editing process because I'm like, OK, there's not too much. I'll clean up the star, I'll clean up the end, maybe pull out a little bit of something if it gets draggy.

[00:06:52.950]

But for the most part, we. I've got to go. And then after we have the show and Matt and both you guys, Matt and Kenny, then you're promoting it. So I know our biggest challenge is getting consistent promotion on the show. But we go we have a service gal in there on the West Coast that she does our translation or transcriptions on our show notes and then writes a blog.

[00:07:21.300]

And then also someone writes an e-mail so that we can use for marketing.

[00:07:25.710]

So that's a service that I pay for, Matt. What? And then what do you do? Can you just take the the audio and push it off to her for her to do that with.

[00:07:34.560]

Yep. So I keep a folder to folders on Google Drive on for the tips, one for the interviews and she has access so she'll check those. And then she will usually the day before of release, send me the show notes and then I get everything uploaded. We use blueberry. Is the service that we use for for hosting. And they they allow a lot they have a lot of tears. So you are allowed a certain amount per month. But then I take everything that she type.

[00:08:05.670]

I put that into the show notes and then also into the YouTube. And then from there I pull usually Monday the following week. I like to give a little forum for organic growth and better organic listenership. And then that following Monday, I'll send out the email that she has drafted up and I'll pull photos of the guest and I link to the audio and I link to the YouTube. I have like a standing template that again, is really simple at this point for me to just plug in the new info and I'm good to go.

[00:08:41.010]

And I hit send and that goes out to our our whole database of listeners. Oh, and then the blog. Sorry. Rambling on the blog as well.

[00:08:50.640]

Yeah. What about you, Matt? What are you doing with all of that. I actually wrote this out in a dock somewhere because over time more of the responsibility has shifted to me as some of our team members have been pulled off to different projects. So I used to have there used to be someone else who was responsible. After each show, I would send the audio to them and they would go and they would pull clips out for sharing on social media.

[00:09:16.110]

So that's now on. So that's now on me. And which is fine. I think it makes sense for me to do it because I did the interview and I remember the good clips that will probably make for more interesting social media content.

[00:09:28.020]

So I have. I actually was OK that that tells me all the stuff I'm supposed to do just cause sometimes I get scattered and it's like 20. It's like twenty four. Twenty five steps long. And so. So yeah. So, so.

[00:09:39.870]

So I use a tool called Headliner Dot app and it's an online tool. There's a free version that sort of limits how many videos you can make per month. And then there's a paid version where it's unlimited. And so you just upload your audio there and you slice and dice it and add your graphic and put the way for money. So there's a lot of that. There's you know, there's a promotional email that goes out that we take the audio and turn it into a YouTube version for our YouTube channel.

[00:10:06.450]

There's a blog post that gets written with the full transcript. So, yeah, all that stuff for me, Tom. I think what I spend the most time doing with each show is listening back to it's like as soon as I if this was me interviewing you for our show, as soon as we're done today, I would upload the master file to a transcription service, get the rough transcription back. Then I'd start going. All right. This sounds good.

[00:10:34.290]

Now, this wasn't good. And that's where I start doing the writing and the cutting to get it to get it down, you know. All right. This part here, here's kind of the kind of conversation load. So I'll edit that out and I'll do my own voice over here to cover what we talked about. So that tape like that takes almost, you know, four, five, six hours, depending upon how much writing and editing is required.

[00:10:58.500]

And then so then send it off to Chris, who is my version of Kimie, and he sends it back to me. Then I have to listen again to make sure he got all of the edits and inserted all the everything all the production elements incorrectly. Then we send it off to get the final transcript done of the actual show. Then I listen back to make sure the transcript is correct. So there is a lot of just I would call it quality control, a lot of stuff that goes on outside of the actual conversation.

[00:11:26.370]

Right. And that's what I wanted to share, is as we all have a different system, you create the system, first of all, is create that working list so that you know what you're doing.

[00:11:35.220]

If you're going to create a podcast, if you're thinking about doing a podcast, don't get scared. It is involved, but there's a ton of value in being the voice, the voice of your community, the voice of your neighborhood, the voice of your town, the voice of whatever it is. It has great value. It has been a huge resource for me to be the voice of. The second home market. I have so many people that now rely on me that send me business and it's just another marketing approach, right?

[00:12:06.240]

I mean, it's just creating content and then getting that content out there is so important.

[00:12:11.310]

Yeah. And I would say to this, because we probably did scare some people off with all the discussion about the intricacies. There is a service called Anchor, which is super easy.

[00:12:22.050]

I haven't used it in probably three or four years, but I did use it back then. And it's it's an app on your phone. They have a Web site that you can use as well to create the show. But literally it's as easy if you want it to be this easy. Just get the app on your phone. Start talking into your phone, you know, record and you're done. And it gets published as an episode of your podcast.

[00:12:43.170]

Like it can literally be that easy.

[00:12:44.970]

If you want to do it now, then there's all the other stuff we've talked about. Right. You have to know the promotion and all that sort of other thing. But the actual recording process doesn't have to be as involved as what is what. I agree.

[00:12:57.450]

And we've used the anchor for some other stuff, so I think so. Ken, you mentioned blueberry. That's our host. I'm not sure who you use. And then there's anchor who is also a host at their free blueberry we pay for, but we have control over the creative content anchor. You don't have control over the creative and. You're just doing a local show. It probably doesn't matter. Who are you using that?

[00:13:22.110]

Our host is Transistor Dot F.M., Transistor Dot F.M..

[00:13:26.310]

So I hadn't heard of them. So. So there's plenty of choices out there. It's just finding, you know, do some research, figure out what you like. I would tell you, if you're just thinking about you want to start doing a local podcast anchor, it's free. It's easy. You can transition out of that.

[00:13:41.010]

And none of your listeners will know because they'll just reposition it into your same title on iTunes or Stitcher or whatever, whatever platform people listen to. Well, Matt, I you know, I was afraid that we would just continue to chat and chat for a week because there's so many things to talk about, anything we didn't cover that you want to cover. Besides how wonderful you are.

[00:14:08.550]

Definitely more about that. OK. Do you want to talk at all about potential ideas for local agents to do shows? I think that's a great idea.

[00:14:19.560]

I think we're going to this is gonna be a two part show, by the way, just so you know. But I'm good with that. Let's do it. Because because, you know, obviously your your target on your show and my target of mine is other agents.

[00:14:31.440]

But let me ask you so if you were trying to sell and reach buyers and sellers in Hawaii, what would your show be like?

[00:14:41.420]

Oh, man, it would be. I've thought about creating another another show for that, because I think there's a lot of value in that Facebook world and the people that are searching online and Google.

[00:14:54.050]

So what my show be about, my show would be about living here and what it's like to live in a resort community engaging with people that have moved here and the journey. So people are like, oh, who am I going to interview? Your clients tell you interview your clients. A, what was the experience like when they were living in some urban community and they finally decided, I'm going to quit this and I'm going to move to the ski hill or I'm going to move to the beach or I'm going to move to the golf course and I don't care.

[00:15:27.600]

I'm going to do this because it's where I want to be. And the journey that they went on from the get go. I think, you know, speaking about that, my one of my favorite show is not to be self-serving.

[00:15:38.630]

In my podcast was the show where I talked about being the second home buyer. That experience in and of itself was so phenomenal that I was able to do a 35 minute conversation about what I myself and my wife experienced. It was it was so I had so many people reach out and say, wow, what a what a great show, because I saw everything from a different perspective. So bringing that perspective of your consumers, of what they went through when they made that huge leap into a second market or, you know, that you if you're not in a resort community, if you're in a traditional market, what it was like to buy your first home and everybody's different.

[00:16:22.170]

So you can bring in four different people that had completely different experiences buying their first home. You know? So that would be my path is sort of talk to your clients because it's not unique. Most of our are our experiences. You know, I'm in the midst of working with the clients that are in a divorce. That's not unique. It happens. So maybe have have your what are your clients that's willing to get on the show with you and make sure to let them know, look, I'm not going to embarrass you.

[00:16:51.760]

This is this is something to help other people. This is not, you know, 60 Minutes. And we're gonna do it, you know, an investigative undercover report. Just tell that. And I think that would be the thing. What would your thoughts on that with your. Yeah. Life is in it. Yeah.

[00:17:07.370]

It's actually a conversation. I would, you know, a couple of years ago when I started doing marketing, directing for her. That was one of the conversations we had. Like, what do we you know, she hasn't had a blog and still does. And, you know, should we be making videos? Should we do a podcast? And we sort of talked about it. And at the time, you know, we decided not to do it.

[00:17:24.080]

We actually did a survey so that, like, left. So if I were a local agent, that's probably where I'd start is like, you know, if you have an audience already on Facebook or email us or whatever, like ask them there's no harm and say, hey, if I did a podcast, would you listen? What would you want to hear? We did we did that survey. This was 2017. And, you know, you know, like Keri's.

[00:17:45.300]

It was like Carrie is going to be creating more content, you know, how do you want to receive this content? It's going to be, you know, about the tri cities. It's gonna be about buying and selling. And, you know, blog articles, social media and videos where the topic, I think podcasts, we're no force. We decided not to do it.

[00:18:01.890]

We did the same thing with home light. And when we asked agents, they were like, yes, we want to podcast.

[00:18:05.730]

So that's why we're doing it. But if I would think that that would probably be a little different if we did the same survey now, because as we talked at the beginning, I think podcast listening has really started to take off in the last couple of years.

[00:18:18.070]

So, so, so. So I would think we live. So, you know, speaking of knowing your audience. Right. Like know your market, too, because we live in an area in eastern Washington where there's a lot of government jobs, there's a lot of engineers, there's a lot of P HD level type people at WSU tri cities.

[00:18:36.540]

So we know from our audience. Go, there you go.

[00:18:40.440]

Okay. We know from our audience that they're really into data. So Kari does a really detailed monthly market report. Right. It's boring. As you know what, you're an agent, but her clients love that stuff. They love seeing, you know, what's happening in their town. You know, in terms of inventory and how many homes sold. So I. So so in our area, I would have her probably do one a month, one episode a month, just covering what's going on in the market.

[00:19:08.430]

Maybe once a week, even if she had the bandwidth for that. I would do shows exactly like you just tried. Tom, write the stories of buying and selling because that's can be really interesting. I would love you mentioned your dick.

[00:19:21.540]

Did you say you're doing like local restaurants and business type stuff?

[00:19:25.770]

We do a a show. Totally different. We do a taste of paradise on YouTube and on Facebook. And it's just a five minute just to go in and experience a restaurant. So, yeah, that's another.

[00:19:37.110]

You could do a whole I mean, we could we could take way longer if we wanted to, but that the format of the show is three to five minutes.

[00:19:44.100]

So that's what we do. But you could go in an interview and a restaurant tour. You could talked about their journey and their experience. I mean, right now during covet moment, God, there's so many things that you could. Oh, yeah. Down that road.

[00:19:56.490]

And there's people that are sitting around right now just looking. They have the time, I guess. Yes. Yeah, they do. Yes. I mean, so that I mean, that's an idea that you could do for a local podcast. You know, interviewing business owners and what's their story? Why did they start that restaurant? Why did they start this business over here?

[00:20:13.840]

And then I think the other thing I would do that that we have an area, the tri cities is somewhat historical in that it was built around the city of Richland, which was a city that the government created in the early 1940s during World War Two. And we have the Hanford plutonium plant, which is, you know, the plutonium was used in the bomb that was dropped on Nagasaki. So it's a. So there's a history there.

[00:20:40.270]

And Carrie and I have gone on like walking tours. Like a lot of the homes that were built 70 years ago are still up, still being occupied. And you can, you know, his local historical society. We'll take him to tell you the history of that building there. You know, that used to be, you know, used to be a secret nightclub that the you know, the people used. And so, like, I would love a show about the tri cities, like the hidden history of the tri cities.

[00:21:07.310]

Right. Like, what's the bet? Like what? We're all this stuff. What did it used to be 50, 60 years ago? I would assume that most areas have something like that, like some sort of history, history of your area that would capture people's interest and attention.

[00:21:21.550]

Yeah, I think there's so many different paths you can go down. I think one of the things that I listened to, I listened off when I said I'm going to do a podcast. I listen to five books, two of them. I always tell people that they should listen to before they start. And one was Amy Schmitt. Tower was vlog like a boss. And it was really conceptually, how do you create a format for a show that your audience then knows what to expect?

[00:21:49.510]

So we've talked about a lot of different things.

[00:21:51.580]

It might be overwhelming to go down all those different roads. But it might be perfect if you frame the show with what the consumer is going to expect as as part of the guidelines. And, you know, it's the time. It's the release. And I don't even want to get into that. And then the other one was John Lee Domus. I think it is a podcast launch, Jale D. And again, that was the technical part about it.

[00:22:18.250]

So you know how many shows you have ready before you ever start and launch. So those are, I think, some good tools. But getting focused on what your shows could just don't. I don't want my listeners or our listeners to say no to your podcast.

[00:22:33.250]

Amina, record one today and deliver it to figure out your plan. Figure out your format so the consumer knows what to expect. And you can tell them what to expect. And that's on a lot of work is just you know, I think it was 10 hours worth of audio listening for me. So did you use utilize any resources? I know you mentioned, Jay, a console with three clips. Was there anything else that sort of helped you to.

[00:22:56.820]

Lay out your format. Not not I would say probably not. Our format is not that unique. Right. Like there's a million interview shows out there. The premise is not, you know, there's there's a you know, there's a million shows that are. Let me let me re answer that. Kenny, Kenny. OK. So you ask whether whether other reasons other than J. Kenzo. Gosh, yeah. Oh, I can. OK.

[00:23:32.240]

So to answer that question. There are probably, I don't know, Tom, four or five different Facebook groups that I'm in that are related to podcasting that are pretty helpful. One is called podcast movement. That is really good. There's some groups of men that are find a guest to be a guest kind of stuff that is not always appropriate for me because, you know, you and I are really dedicated on real estate. There is a Web site.

[00:24:03.010]

There's a company that produces a lot of brand podcasts. I think they're called Pacific Content.

[00:24:09.310]

They have a good blog that once a week has a really, really good article that talks about podcasting and has advice and tips and sometimes some landscape type stuff, things that are going on.

[00:24:20.470]

So there are I mean, I think there are some really good resources out there.

[00:24:24.460]

If you look for them and if anybody like wants to connect with me or whatever, I'd be happy to like I there's a bunch that I follow on Twitter and Facebook. I'd be happy to just put a list together or something like. Yeah.

[00:24:35.170]

Could you send it to me? Because, see, that's I'm not there. So there's so many resources and I think that's what it comes down to. There's so many resources for content. You know, I from my path, Matt and I crossed path, I think, because of maybe second home agents and with through your wife and we connected. So there's so many different places. And I think just being out there and letting people know what you're doing and that you want to you any need to really do it from a helpful heart, not how can I make money off of this?

[00:25:05.620]

Totally. Yep. Totally, totally. Totally. Because that's where when I started my journey, I was like, how do I make money? And this was before even podcasting. This was before I was doing something else. I just said, you know what? I'm going to. I'm going to win because I've become such an expert in stuff. And I've learned so much from my guest that it's just been and it's fun. You know, I love meeting Matt, you know, and talking to people.

[00:25:29.560]

Yeah. I mean, I look at him as the host of Homeless podcast. I look at my role as a guide for our listeners to learn about this topic, this topic, that topic. I'm sure you look at your role as the host, as a guide for second home agents. And so if I would say if a realtor is thinking about starting a locally focused podcast. Think of yourself as a guide to your town. Tell the stories of your buyers and sellers.

[00:25:53.920]

Tell the story of your town, of other business owners, that sort of stuff. If you come from it, you're right. You know this the service, not sales, that will make people more attracted to your content. Nobody wants to. I'm going to go listen to somebody pitch themselves for 30 minutes. Like nobody's going to listen to that.

[00:26:09.850]

Well, and that's it ending. That takes me to one of the Matt Farnam who, as I mentioned, he is on one of my favorite shows. He talked about the book Building a story brand. And that's really you know, this is such an amazing way if you're a fan of that concept. It's creating a podcast is such a way to build that. There you go. Bill, you see it's right there on the desk. I mean, on my desk.

[00:26:36.280]

Great book. I would love to get him on my show. I just don't know how. Yeah, I buy. I would love to also. And I have started it and it is really good. I highly recommend that. Highly recommend.

[00:26:48.350]

Man, I so much appreciate it. I think we're gonna be a couple episodes here and it's just so great to chat with you.

[00:26:55.290]

I can't wait to meet you in person and and hang out now. Have a as I like to say, a coca coffee, a coke or a cocktail of the three the three C's of networking.

[00:27:10.620]

Top of the minute, the minute that we can get to Maui, you're the first call.

[00:27:14.920]

I love it so much. So for everybody out there listening. I know we rambled on and I hope it was a helpful, enjoyable show. And if you're thinking about doing a podcast, please, please reach out to me. I am happy to help. I've had several people, several agents called me up and said, how do I do this? Trying to help you out. I am by no means am I an expert. There's so many different paths you can go.

[00:27:38.940]

Matt has already said if you have questions, reach out to him. He's happy to help. We just you know, that's really where it all comes from. Is that being helpful and being a guide and. Yeah. So, Matt, how do they get hold of you? Well, first of all, once you give us the overview of your your podcasts where they can listen.

[00:28:00.250]

Sure. So it's called, as you mentioned earlier. Thank you for that. It's called the walk through. And you can find it on Apple, Spotify, all the platforms if you go to homelike dot com slash podcast.

[00:28:11.200]

That will take you right to where it describes the show and all the episodes and all that stuff.

[00:28:15.820]

And if anybody wants to connect with me directly. Probably fate. I have. I have a real estate dedicated account on Facebook. Just search for H. L for homelike HL Matt McGee. That should come up. It's one where you and I chat and I would be happy to connect with anybody. And likewise, if anybody has questions about doing a podcast or whatever. Just reach out anytime. I'm glad to help.

[00:28:38.830]

I love it. And remember everybody, as I end the show with most of the times, almost every time we are not just selling real estate, we are selling the dream. And thank you for joining us on our show or shows today, whatever it might be. We really appreciate it if you have an opportunity to leave us a review. We really appreciate those reviews. See Matt shaking his head. Those reviews on any other platforms you're on. They just do so much in helping our show to get more exposure.

[00:29:08.170]

If you have friends that are in the resort real estate business in the regular real estate business. Sure. Sure. Our show, our showing that this in this case with them, we would so much appreciate you sharing the wealth. We do this for a lot of people, not just for you. Don't be greedy and piggy share this stuff. It will help you in the long run. I've had just recently met. It's been really cool. I've had several people reach out to me and literally just pick up a phone and call me and say, I just want to tell you thank you.

[00:29:36.310]

It's like, oh, that's somebody who's listening. Right. That is that is so awesome. That is the that's the best feeling in the world.

[00:29:43.510]

So we do appreciate that. You know, we because on the podcast where you just know very much of what's happening out there once it's released.

[00:29:51.820]

So please you that go to second home agents dot com, sign up. It's your free site there. And join us on Facebook Resort, second home agents. It is a closed group. You need to get authorized. And if you're not a realtor, we typically don't allow you unless you're somebody like Matt who brings value and knows that he doesn't get to promote. So that's what we're up about. And it's just thanks so much for joining us. Have an amazing day.

[00:30:16.360]

And know out there and sell some real estate, as Matt says, and do it safely. Hey, everybody. I'm so happy that you're with us today. And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us to review. Give us a rate us give us whatever many stars that you think are appropriate.

[00:30:46.900]

Send me an email. I loved getting e-mails from from you with any questions you might have that I can address or feel free to comment. I'm so available right away to Aido to 055 and the other things I'd love for you to do is join our network group in Facebook Resort and second home agents. It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents dot com.

[00:31:15.910]

Become a member.

[00:31:16.810]

Join up on that site where you put all of our information on that site. And we're creating a network for agents to share and help other agents out, as well as do referrals.

[00:31:28.180]

So for selling the dream, please help us out. Be part of the party and join with us.


  continue reading

220 قسمت

सभी एपिसोड

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع