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Ep. 199: Matt McGee Shares How He Creates Podcast Content, Part 1

 
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محتوای ارائه شده توسط 2nd Home Agents. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط 2nd Home Agents یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

I love podcasts. I mean, after nearly 200 episodes of my own, you know that there has to be something amazing about podcasts!


I firmly believe that podcasts are an amazing way to connect with my audience, and build a stronger network.


Through nearly 200 episodes, I’ve had to change to interview nearly 100 different agents, and share my tips with my listeners!


That why when I started listening to Matt McGee’s podcast, I know that I had to have him on the show! As a fellow podcast creator, it’s always a delight to talk to someone else who is doing similar work!


After binge-listening to Matt’s work on the HomeLight podcast, I knew that I wanted to have him on the show to share his experiences with you!


We’re talking about creating content, interviewing guests, and keeping focused. Matt McGee is a content creator with Homelight, and has been the main person working on the HomeLight podcast! I’ve listened to him for hours, and can’t wait for you to hear from him!


Ready to hear Matt McGee’s insights on creating content? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast!


Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.


Highlights of this episode:

  • Tom introduces Matt, and his career path.

  • Tom and Matt discuss their podcasts, and how they come up with content.

  • One of the fun things about a podcast is that you create a plan, but you really never know how an interview is going to go until you’re recording!

  • Matt shares how they find focus for each episode, and help get the best out of each guest on the show.

  • As the podcast picked up, and more people listened, Matt started getting lots of questions from listeners, and what they wanted to hear!

  • You learn as you go: your style will change as you gain experience, and you will become a better interviewer!

  • Matt shares his process. He starts with a pre-planning call with the guest so he can set expectations and learn more about their unique value.

  • Tom and Matt share how they find quality guests to appear on the show.

  • Learn how to really listen to people while you interview: don’t be so focused on your next question that you miss any gems or major takeaways they have given!

  • Matt shares about his favorite episode of his podcast.

  • Catch part 2 next week!

  • Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!


Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.


Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!


Connect with Matt:


Connect with me (Tom):


Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:


Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.


As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.


See you next time!

TRANSCRIPT:

[00:00:01] Everybody today, Tom Tezak with Matt McGee and sharing, how do you get out of a bunny hole when you're recording a podcast?

[00:00:09] Welcome to Selling the Dream, a podcast created four and five second whole and resorbed realtor Bontemps teaser. Each week. My goal is to bring you a quick real estate tip, along with an info past interview with an industry rock star.

[00:00:22] My mission is to bring this cutting edge marketing finding true self. And information about the latest technology. Thanks for tuning in. And remember, we're not telling her what she was telling the truth.

[00:00:37] Good morning, everybody. Good afternoon or good evening, wherever you're at, whatever time it is, and you're listening to the show. Welcome to Selling the Dream.

[00:00:44] And today, I say this every week, but I'm always excited to have guests. But today I have been listened to our guest for hours on his podcast, and he's just started doing a podcast. Not too long ago. I was guest on a show and I just really connected with with him. Matt McGhee from our home light. And he does the walkthrough. And Matt said, Don't. You don't need to be an advertiser. For me, it's like, well, it's not, but you're just so much fun.

[00:01:11] You're a great, great guy to listen to. And you bring so many great guests in the big so far in your show, which is twenty two shows, long or thereabouts. Matt, welcome to Selling the Dream.

[00:01:21] Tom, thank you so much for having me on. It's great to I loved having you on our show a couple months ago and it's it's a pleasure to return the favor and be on your show.

[00:01:30] Cool. Thank you so much. And you know, I you know, usually we go into these shows with like an idea and a plan. And Matt and I were talking yesterday. It's like, you know, I just want to have a conversation that because you've been doing now 20 some shows and I've been on this will be probably at my two hundred and first two hundred and third episode. And I just wanted to chat with you in so we can share with our audience who are out there listening to podcasts. Obviously, if they're listening, they're podcast fans and their agents. So they're thinking about creating content. And so many of them are saying, oh, I should do a podcast. And, you know, I think I just wanna have a conversation with you about should they? And then also, what have you learned in the first, you know, 20 or so episodes and sort of have that conversation? So what did you share, what your thoughts are with all of that? And welcome to the show.

[00:02:21] Thanks again. Thanks for having me on. And it's a pleasure. And I love having you on our show. And yeah, I think it's I do see. I wonder if if you would agree, I, I sense and I you know, I see a lot of the headlines related to podcasts, and it seems to me that there has been an increase in listenership just over the last couple of years. And I would assume 200 are. You're your weekly. So we're talking a couple of years. Couple, three, four years for you.

[00:02:46] So now we're we're we're twice a week. So I do a show. Yeah, I do one on Tuesday, which is a very short, like, inspiration, a tip. What pissed me off this week kind of thing. And don't do it or and then on a Friday show is like this is more of an interview style where I bring in a typically it's a real tour, but it's an industry rock star like, you know, a variety of different people coming. Well, last week's show probably was Lawrence Yun from the National Association of Realtors, which was like I was thinking, oh, this is going to really be a tough show to listen to. He was amazing. So because he's a statistician and, you know. They're different than realtors.

[00:03:28] So that's what I mean. That's one of the fun things, though, about doing the show. Right, is that we get ideas in our head on, what it's gonna be like and what direction it's gonna go down. And then it's wonderful when it goes down an entirely different direction. And, you know, you explore something together and it just turns into something that you know much better than you ever thought it would be.

[00:03:45] So, yeah, I agree. And, you know, and the the shows that I remember most are the shows that I thought. Before I did the show, that was gonna be, oh, this is gonna be a yawn. And it's like, oh my gosh, this was like the best guest ever. I never really knew who he was. And and there's one guy who's become an incredibly good friend out of this process. And Matt Farnam out of Las Vegas, just he's just one of those people. He's in the real estate industry his sophomore year. And, you know, you go back and I think he was in the 50s or 60s in my shows and just, wow, what a great guy. But I would imagine you had shows like that in your 20 some shows that were you were sort of like, OK, what's this going to be like and what's your experience been with that? We'll talk about doing a podcast, but I want to hear what your thoughts are on.

[00:04:36] Yeah, it's I mean, you sort of have expectations built in with with what each guest is going to bring to the table and what the topic is gonna be like and where it's going to go. And, you know, sometimes for me, like one of my big concerns with each episode, like we try to we try to keep our episodes to be somewhere between 30 and forty five minutes. And so, like, sometimes there's topics where you're like, how can we cover all this in thirty to forty five minutes. Right. Like it's like we're gonna be doing one soon on Facebook ads for real estate. Like wow that's a really heavy topic. Right. That you could do like four or five distinct episodes on that. And so that's one of the challenges that that that I find with putting our show together is just having this situation where you've got this limited time and there's so many different directions where you could go somebody different things you could ask and talk about. And how do you sort of condense it and boil it down, though? Episodes that we are recording right now was supposed to be just one episode. Tom was going to be about online lead conversion. And we had Jackie Soto and Elmer Mirrorless, who are agents in Southern California, and they're part of the homelike elite program, which is that's what we that's what we call the top one percent of agents on our pilot and also best of the best of Zillow.

[00:05:55] Right. So they know what they're doing with online leads. And so I was planning to have them on four thirty five, thirty to forty five minutes. We did the first interview and it went so well and we talked for like the full hour and I was like, I can't edit any of this. I just can't cut this out. It's right. And like if I cut this out then we were missing, like then we're leaving a lot of good stuff on the table. So we did. So we turned it into two episodes. And then as soon as the two episodes went out, people started emailing me. Hey, can you ask them this? They start leaving voice mails. Can you ask you know, I'm an agent in New York City and I have a question about this. And so we just did this week. We just recorded part three of the series just just based on listener, you know, on listener questions and feedback. You've had Tom Faery on your show. I had Tom Fair on my like Tom Ferry did not even get three episodes, so we broke Tom into two. And so, like like you said, sometimes you just you never know where things are going to go. And I think, like, I, I think that's one of the joys and one of the really fun things about doing this kind of show.

[00:07:01] And I think you need to you know, it's an art and it's the interview style. And I listen back to my first, second, fifth, tenth show and it's like, wow, did I suck? Right. Yeah. Well, same with me. And and, you know, it evolves. Your process, your style evolves. And I know that you've been doing more editing inbound or Encho editing, which I'm like I sort of like that because you take out some of the ums and Ozz, where our show is sort of as raw as it gets. We don't edit stuff out because we want to be conversational, but then that takes time. So I love listening to it. And I told Kenny, I said I don't know if he ever did. Kenny's my producer said, Kenny, you need to listen to this show a couple of times because Matt is doing some fun stuff with the way he's editing. And I would just listen to one.

[00:07:47] I don't even know who it was the other day, but you just stop the show and you started talking in-between. It's like, hey, I just wanted to stop the show right now. Did you guys hear what he just said? And it was like, hey, that's pretty cool. I like the way you're really sort of going back in.

[00:08:08] And it's almost like you're in a book club and you're doing this and then you're going in and you're, you know, pinpointing some of the stuff. So I found that really helpful. But it's a lot of work. I mean, that's where I wanted to share with with our agents and our audience. If you're thinking about doing a podcast, we know Kenny and I did a podcast about the dynamics and what books to read. But I want to sort of bring you in and say the the art of this, because it's it's one thing to learn how to. To do the podcast and recorded and upload it and figure out your format, but there's so much of a skill in that interview process and keeping your client engaged. I mean, start keeping your guests engaged and keeping them going down the road to a degree that you want, but at the same time keeping your audience engaged. And I think you're doing a great job with that. And I just you know, and I every time I listen to other podcasts, sorry, I'm rambling. Every time I listen to other podcasts, I get stuff. It's like, oh, I want to start doing that. Hey, Kenny. Yeah, me too. And so being a fan and a student of other podcasts I think is so helpful. So that's why I wanted you on. And so how did you get your your path? How did you come up with your ideas or how was it evolving and what do you do to to do that?

[00:09:24] Well, I'll, I'll tell you who I've been really influenced by is a guy named Jay, a Kenzo, and he's fairly well-known in digital marketing content marketing circles. I would encourage anybody that wants to learn about podcasting, be a better podcast, or he has a show called Three Clips and I'm writing it down on my board. So. So, yeah. So. So I should give a little bit about about his background first. So he he runs a company called Marketing Show Runners. And this company that him and I believe a few other people, they help primarily big brands, from what I understand, create shows, primarily podcasts. But it might be video shows or something like that. So, you know, and there's a there's a growing number of big brands that have shows like RCI does podcasts. They've been doing podcasts for years. Trader Joe's. Right. A lot of Red Bull, that sort of stuff. There's a lot there's an old growth, growing trend towards big companies, big brands sort of saying, hey, you know, we're gonna have a show and create content for our audience and hit. So his company exists to sort of serve and enable and improve that content. And so he started this. This podcast is called Three Clips. And it's a really clever idea because what he does is he breaks down a podcast by a brand or a person, whatever might be by just pulling out three interesting clips from one of their episodes. They play the clips and then he talks about this is, you know, listen for this and listen to this other part over here and listen to how, you know, they did this.

[00:11:01] And that's been super educational for me, Tom. So, so. So I need to give credit first and foremost to that, because I discovered that I think back in December, November, December, which is right when he started that podcast. And that's right when at home, like we were diving knee deep into let's launch our own podcast. So, like, the timing just couldn't have been perfect. And his thing. I mean, there's his thing. I mean, he's got to like a lot of things that I've learned, but like the main thing that I've learned is the idea of doing a podcast is. You want to get the listener to the end of the show, right? Right. It's a podcast is so unlike everything else. Right. If you're if if, you know, an agent is reading an article that Tom Tesuque wrote. They can scan ahead. They can see certain words are bold. Know you might have some sections or some bullet points. It becomes easier to digest that way with TV or video shows. There's visual cues like, you know, somebody watch now sees that I am talking with my hands or whatever might be. But there's other vision, a podcast. There's nothing. It's just me or you. And the listeners ears. Right. It's your mouth. And it's it's incredibly intimate. Most people are listening in their car at the gym. Out on a walk. Something like that. So they have other things going on. So you have. How do you keep their attention? Right. And like, that's that's sort of been the whole thing, the whole kind of focus that I've learned to concentrate on with our show.

[00:12:40] And you've been doing a great job, and that's what I was gonna interject the name. I get all excited. But I listened to you for, like I said, two hours when I was out on my walk. I walk the golf course in my neighborhood and I just like E-Trade picking up golf balls. So I'm listen to the math and I'm doing that. So you're right. People are doing other things when they're listening to their podcast that they can be engaged in. So I think keeping them part of the conversation is important. And it is it's intimate and that's a great word. So you create that space. How do you. Know where you're going in the conversation. This is something that people said to me and I said, well, you just you just drive the train sort of seamless. So how do you find your way doing that?

[00:13:27] Are there you know, how would you feel if I ask you this? How would you feel if I ask you what is your you know, I want to get an idea. It's almost like the same questions that we're going to ask. But I want to know from the guest where their responses are going to be so that I can start to say yes. I think that's a good avenue that we should explore in the final version or now that's kind of a dead end. Let's not even worry about that in the actual currency. So that's really important. Is. For me, at least, is doing sort of a preplanning call and figuring out exactly what we're going to talk about. I put together a rundown of questions and topics, do a lot of research on every guest just to sort of figure out. I remember before we did before you came on, I listened to several of your shows, and I remember that one. You did this the short version. You had one where you talked about being the lighthouse. Do you remember that? I do. And I loved that so much from listening to your show. And I remember asking you about that at the end of when you were on ours. And it made for a great moment because it was such a great message at that time. Like that was that was like I think you were like show number nine. And that was like right in the middle of all the chaos of the piano.

[00:14:42] I knew it happened. And it may you know, as a as a guest, it made me feel like, wow, I felt so special that you had one listen to my stuff and to ask me about something that I was passionate about.

[00:14:53] So it really does it does make a difference.

[00:14:56] The other thing that, you know, for man, I just want to just share with you something about your show that I really like it. You know, when there's somebody out there looking for more podcasts because I know I burn out. I mean, I it's like, OK, listen to Matt for three shows I listened to that had been for five shows. And it's like, OK, I'm done listening to that voice. I need something else, but I binge please in.

[00:15:21] I lost. I was going mad. That's what happened. It's it's it's your show.

[00:15:29] I know there is. Your show. What I like about your show is I would say it's a brand show. It's a home light, which is a lead service company. But you what I love about it is you're not talking about home light on your show, even though you touch on it every once in a while. You have a strong home light person. But it's not about that. It's about. You were bringing so much value to the audience. And that's what I'm what I'm enamored with on your show, which I really love.

[00:15:59] So I would change gears now because gave you a little bit. Attaboy there.

[00:16:02] But thank you. I appreciate that. How do you find your guests? Oh, that's a you know, that's a good one. And it's a lot of for me, it's a lot of reading, a lot of watching videos, attending conferences. More recently, virtual conferences. Right. Because we're all sort of locked into a degree. A lot of time on Facebook. Real estate agents, a lot of real estate agents are on Facebook. So I'm in, you know, all the big Facebook groups, the lab coat in men, et cetera. And so it becomes a matter of just keeping your eyes open, I think, and seeing who's saying what and who has an interesting opinion that you think can be expanded upon to, you know, an interesting 30 minute show or something like that. I think that's a big that's probably Tom for me. When I when we started this show, that's probably the part of it that I didn't appreciate the most, how much time it would take us to start to sort of figure out who should be on and where those people are. Been your experience as well? Because you I mean, you've been doing 200 episodes, so you had one hundred guests there abouts in the show.

[00:17:16] And it's it's interesting and it's scary. We're were touched on this earlier as you invite a guest on. And for me, I'm inviting predominately realtors. And I've had some realtors that have been on the show that it's like I need more than a yes answer. And there is so and once you're in it for for me as a as a host, I don't want to not air a show.

[00:17:40] But then the challenges, what do I do with the show that I don't think was as quality as it could have been. And I don't want to tell my guests that they saw it. Yeah. You know, because it's because they took a bunch of their time. And so it's really having. I would recommend to anybody who's listening if you're going to do a show and it's going to be a show for a local community, which I think that's what a lot of people, a lot of agents. There's a great opportunity. There is before you invite somebody on your show, have a conversation with them. Right. Follow what they're saying. And I love what you said. Do they have an opinion that you can work with? Because if they don't, you want to rethink that. But there's you know, your local politicians will love to get on your shows.

[00:18:26] Yeah, I think that I think the opinion point there is important, too, because because, you know, I look for opinions and stories, because facts and figures, people can Google that. Right. Right. I want our show to have stuff that you can't get just on. It's simple Google search or by reading some listicle article on, you know, who whoever's Web site. So I think that's really important. And you're right, sometimes sometimes it doesn't go well. And and. Yeah. I mean, I've I've had that I had that same exact experience with with one of our with one of our shows. But I had sort of a built in excuse because we shifted into our sort of our coded mode. And by the time we got out of that, if I recall correctly, by the time we were ready to sort of get back to, quote, normal, like a lot of the information in the podcast was out of date. And we're like, all right, let's just try and connect again at a later date. It wasn't the best. It wasn't the best show anyway.

[00:19:25] So then, you know, what I will do is as we try, we go the same thing, 30 minutes ish, 20 to 40 minutes. I'll tell clients and I build in time. And if I have a show that I'm struggling with and I share this again, not to throw anybody under the bus. But for those people out, there's agents out there that are thinking about doing a show. Use your editing. You know, there is a way to clean them up and create dissension points and and and do that. The other thing I wanted to go back to, you said something about the questions and what you talk to people. It's important to know what you're going to talk about, but it's even more important to know the questions you don't ask, because when you ask some questions, you either lose control or you get an answer that makes everybody look like, didn't you have an idea about this? Right. So so laying out the groundwork for those questions of how you. How you go about that path and keeping them and the other thing like I like to ramble sometimes, is Soto clients, I guess being able to gracefully grab them, put a big hug around them and pull them back on topic. Yeah. Yeah. How's your. What do you do to try to wrangle, so to speak, clients?

[00:20:38] I think probably the thing that I do most often and that situation is just I think of ways, you know, because you can hear the guests and they're kind of going off down this other path and you're like, oh, that's not where I thought you were gonna go. And this is where we should go for our listeners. Right. And so I, I probably start to to think, all right. I need to reword that same question in a different way to make them understand what I was hoping they would say. That's generally what I do. I think to one thing that we should talk about, Tom, and I'll go first. As a host, it's incredibly important, right, to listen to what they say and pay attention and sort of when they're on point. Let that guide the conversation and I'll give you an example that like the thing that you mentioned about five minutes ago, about the moment where I jumped in and cut the person off and said, did you hear that? That's actually example. Like, I had to do that because I screwed up. Right. That that was that, if I recall correctly, that was an episode where it was Brian Boléro who works at Thousand Watt, which is right.

[00:21:43] Thousands there, the Portland based agency that they work with, real estate teams and brokerages and big brands. And he I don't remember the exact quote, but he's a I mean, he's a quote machine. He's really good. He's a great guest. And he made a quote that if I had been paying enough attention during the actual conversation, I would have said, hey, Brian, stop. Can you repeat that for our listeners? That's a really important point they should hear. I don't know what I was doing, Tom. I must a bit in like off. You were thinking about the next question I was thinking about. Right. Yeah, I was thinking about the next question, and I totally missed it. And then when I was listening back to the interview was like, oh, my gosh, that is gold right there. So I thought, I need to. I just need to interrupt at this point in the show. And that's so we record I recorded that that video, that soundbite of me saying, all right, stop. I need to interrupt. So it right. And you have I'm right. You know, you appreciate the value of actually listening to people.

[00:22:41] So I want to cut in right here and just say so you guys are all probably dying to know what that quote is. And I can remember it, but I'm not going to tell you. You're going gonna have to go listen to Matt McGees show, walk through and listen to Brian Boiro from 1000. What, because it was gold. So sorry, everybody.

[00:22:59] But, you know, we've got to give Madelin most of your your your mean. Yeah, I know. I like to be mean every once in a while.

[00:23:08] So you were saying you're going to start something about and then we got those funny holes. That's the other thing. We get into bunny holes as a as a podcast. How is she. Just like it's like oh give me out or get them out. So I think you're right, it's redirecting the question read and hearing where it's going to happen for a podcast that I'd love to listen to. They are not scripted. They eat. They evolve based on where the conversation takes you. And that's what you were saying. So and as as you guys are listening, just know that it's it's an art. And I don't think I'm very good yet at podcast hosting, but know that you've just got to go in and start doing it. And as you do it, you'll figure it out. You'll learn. And if if you don't, then you stop doing it.

[00:23:56] And I mean I mean, it sounds I mean, I can tell just from listening to you, like your. Like I I'm self-critical, like I listen back and I say, how can I get better? And I'm sure you do the same thing, right? Absolutely.

[00:24:09] Yeah, and that's what you gotta do, because it's like, oh, all right, they're very often like, oh, what an idiot talking about myself all the time.

[00:24:17] And you know, but we just love talking about me, not you. Bye. I'm agreeing with you that I call myself that all the time.

[00:24:24] Like that. Tom, he's dumb. So we didn't really prep on this, but I want to change it up a little bit. Like, I always use my term as well. But it change gears because I when I want to.

[00:24:33] When I want to. When I said, OK, we beat that horse enough. Let's start talking about something else. And having those segue ways. And sometimes you don't get a Segway, you just gonna make it up.

[00:24:42] And so in your show, you're twenty two shows. What's your favorite show that you've done so far? If you're willing to share.

[00:24:51] Oh wow. That's a great question. I would say I mean, I would I would say probably there's I would say to two different ones for two different reasons. Number one is the most recent one that we did that I already mentioned with the online lead conversion with Jackie and Elmer. And that's a favorite because. They look like they have a really great system, time for online leads, and they were. Like there was nothing off limits, like there was no point in the conversation where they said, no, we're not willing to share this. No, we're not willing to give this information away. And that just makes for just golden information. Right. Because sometimes. And I totally respect like someone just like I you know, I'd rather not, you know, give away this tip or secret. OK. I can respect that. But they they were just like an open book. Like, here's our scripts. Here's exactly what happens when a leak comes in. The automation clicks in the personal call like so they were super, super detailed. And so that I thought was really, really great. And then I think probably the other one was the Brian Gweru episode. That was a fair one, because I agree, like, they have a very definitive viewpoint on marketing and and branding and agent messaging. And I agree with a lot of the way that they that they approach things like how agents need to separate themselves from the crowd and stand out and be different and be unique. So that was that was a favorite because I really identified with the message that that that he was one of the things I heard.

[00:26:28] There are several things in that show. But one of the things I will share about that show that I was like, yes, because I respect Brian. He's I mean, their company is they're great. But when he's when you are talking about branding facemasks and I me, that is just the most asinine thing anybody could ever do.

[00:26:46] And I know there is a lot of realtors out there doing that. And he said, why would you want to put your name on something that everybody hates to wear?

[00:26:54] And I thought. A man.

[00:26:57] And it's dense and it's a sensitive subject, too, right? It's like that's a lot less like a life. That's like a piece of lifesaving. It's not like writing your name on somebody is cast when they break their arm or whatever that's, you know, like. But yeah, that's. Yeah, that was.

[00:27:12] So, yeah, I'm with you on that. So now what were the what have you. What are your takeaways. I don't. Let me let me give some context because we didn't say that. So Matt, you are a podcast or you are the homelike part of the marketing team.

[00:27:25] But and your wife is a realtor in Wisconsin, Ohio and Oregon. Washington, Washington. See that? Anyway, you're I I a real turn in eastern Washington, correct? Yes. And so you sort of come into this area by first helping her with her marketing and her content creation and then got into home light. So just giving context for everybody where you come from. So my question for you. That it's been very hard to get out so far is. What's what were your takeaways from your shows? Those little nuggets that because there's always a bunch.

[00:28:07] Yeah, I think so. So one of the one of the early shows that at all, I'll mention that because we actually put it into play with Kerry's business, because I still do help her in my spare time, I think was episode number four. We had Karen Carr on and she's and it was all about YouTube and YouTube, SVO. And she if you do a search for just go on Google and search moving to Savannah, she pretty much owns that search result page. Chances are you're going to see a big YouTube thumbnail with her video. And it's, you know, this this. I think it's it's not a super long video or anything. I think it's like five or six minutes maybe. And she just talks about, you know, ten things that you need to know if you're moving to Savannah, Georgia. She's got a blog post that's underage. She's got some other like she just owns that search word. And she told the story of, like that one video has led to in the three years that's been online has led her to, I think she said, over one hundred thousand dollars in GCI. Right. Like when one video.

[00:29:11] That's that's incredible. So she told the story of how she came up with the idea and what she did and how she optimized it. And so so that that I thought was really interesting and something that anyone should be able to learn from. I know, you know, as somebody that deals with a lot of second home and relocation, you know, your audience may be of particular interest to that. So we created a video for Carrie. She did a video about moving to the tri cities. And it's just starting to get, you know, some of that, you know, that kind of thing doesn't happen overnight. Right. But it's so it's just starting. Yes. So she's had, I think, one or two people say, hey, I saw your video. You know, can you I have questions about moving to the tri cities. And so, like, I thought that was really cool that like we had this person on the show and then we tried it ourselves and it started to work like, that's pretty crazy. So that was one of my. That's like one of my favorite ones that I would say I love it.

[00:30:05] Yeah. So it is it is it is great for me as an as a host.

[00:30:10] I have people on and I'm taking stuff away from this show. All right.

[00:30:13] The time, because I'm interviewing agents from all over the country and resort communities and it's just being willing to listen. Sometimes we just got to shut up and listen and learn what's out there. And sometimes it's like, oh, that won't work in my market. And I want my guests and say. Ask yourself that question again.

[00:30:32] Are you sure it won't work? Because sometimes we have to reinvent it or redevelop it.

[00:30:36] But there's some great concepts out there that we're presenting to the audience that, you know, they're working for people. Sometimes people say, oh, that's old school. It's like, well, well, old school still works.

[00:30:49] Yeah, yeah. And let me just add to to to give you credit, because one of my other favorite nuggets from the shows was from your episode when you talked about that idea, I think you called it the hidden referral. Is that right? Where is it? Which is exactly sort of like the opposite of what I just described, because you said it's not about advertising to buyers and sellers in your feeder markets, but it's about connecting with other agents. Right?

[00:31:15] Right. Absolutely. Because they I mean, if I can't connect, there's one or two buyers and sellers in the market that I can possibly reach.

[00:31:22] But if I can hit, you know, 50 agents and they ask their client or if I had two agents and they ask their client, they've got a you know, between them five hundred or a thousand clients, it exponentially expands the opportunity.

[00:31:36] And so referrals have become a huge amount of my business.

[00:31:39] Right before I jumped on this call, I got a referral through one of the online portals and it was like, boom, it's there and it's a seven hundred thousand dollar referral. So nice just being connected and being being engaged, doing stuff like this I think is so important.

[00:31:53] That's the other thing that I think with.

[00:31:58] Hey, everybody. I'm so happy that you're with us today. And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us to review. Give us a rate us give us whatever many stars that you think are appropriate. Send me an email. I love getting e-mails from from you with any questions you might have that I can address or feel free to comment. I'm so available anyway to Aido to 055 and the other things I'd love for you to do is join our network group in Facebook Resort and second home agents. It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents dot com. Become a member. Join up on that site.

[00:32:52] We put all of our information on that site, and we're creating a network for agents to share and help other agents out, as well as do referrals.

[00:33:02] So for selling the dream, please help us out. Be part of the party and join with us.


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محتوای ارائه شده توسط 2nd Home Agents. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط 2nd Home Agents یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

I love podcasts. I mean, after nearly 200 episodes of my own, you know that there has to be something amazing about podcasts!


I firmly believe that podcasts are an amazing way to connect with my audience, and build a stronger network.


Through nearly 200 episodes, I’ve had to change to interview nearly 100 different agents, and share my tips with my listeners!


That why when I started listening to Matt McGee’s podcast, I know that I had to have him on the show! As a fellow podcast creator, it’s always a delight to talk to someone else who is doing similar work!


After binge-listening to Matt’s work on the HomeLight podcast, I knew that I wanted to have him on the show to share his experiences with you!


We’re talking about creating content, interviewing guests, and keeping focused. Matt McGee is a content creator with Homelight, and has been the main person working on the HomeLight podcast! I’ve listened to him for hours, and can’t wait for you to hear from him!


Ready to hear Matt McGee’s insights on creating content? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast!


Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.


Highlights of this episode:

  • Tom introduces Matt, and his career path.

  • Tom and Matt discuss their podcasts, and how they come up with content.

  • One of the fun things about a podcast is that you create a plan, but you really never know how an interview is going to go until you’re recording!

  • Matt shares how they find focus for each episode, and help get the best out of each guest on the show.

  • As the podcast picked up, and more people listened, Matt started getting lots of questions from listeners, and what they wanted to hear!

  • You learn as you go: your style will change as you gain experience, and you will become a better interviewer!

  • Matt shares his process. He starts with a pre-planning call with the guest so he can set expectations and learn more about their unique value.

  • Tom and Matt share how they find quality guests to appear on the show.

  • Learn how to really listen to people while you interview: don’t be so focused on your next question that you miss any gems or major takeaways they have given!

  • Matt shares about his favorite episode of his podcast.

  • Catch part 2 next week!

  • Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!


Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.


Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!


Connect with Matt:


Connect with me (Tom):


Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:


Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.


As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.


See you next time!

TRANSCRIPT:

[00:00:01] Everybody today, Tom Tezak with Matt McGee and sharing, how do you get out of a bunny hole when you're recording a podcast?

[00:00:09] Welcome to Selling the Dream, a podcast created four and five second whole and resorbed realtor Bontemps teaser. Each week. My goal is to bring you a quick real estate tip, along with an info past interview with an industry rock star.

[00:00:22] My mission is to bring this cutting edge marketing finding true self. And information about the latest technology. Thanks for tuning in. And remember, we're not telling her what she was telling the truth.

[00:00:37] Good morning, everybody. Good afternoon or good evening, wherever you're at, whatever time it is, and you're listening to the show. Welcome to Selling the Dream.

[00:00:44] And today, I say this every week, but I'm always excited to have guests. But today I have been listened to our guest for hours on his podcast, and he's just started doing a podcast. Not too long ago. I was guest on a show and I just really connected with with him. Matt McGhee from our home light. And he does the walkthrough. And Matt said, Don't. You don't need to be an advertiser. For me, it's like, well, it's not, but you're just so much fun.

[00:01:11] You're a great, great guy to listen to. And you bring so many great guests in the big so far in your show, which is twenty two shows, long or thereabouts. Matt, welcome to Selling the Dream.

[00:01:21] Tom, thank you so much for having me on. It's great to I loved having you on our show a couple months ago and it's it's a pleasure to return the favor and be on your show.

[00:01:30] Cool. Thank you so much. And you know, I you know, usually we go into these shows with like an idea and a plan. And Matt and I were talking yesterday. It's like, you know, I just want to have a conversation that because you've been doing now 20 some shows and I've been on this will be probably at my two hundred and first two hundred and third episode. And I just wanted to chat with you in so we can share with our audience who are out there listening to podcasts. Obviously, if they're listening, they're podcast fans and their agents. So they're thinking about creating content. And so many of them are saying, oh, I should do a podcast. And, you know, I think I just wanna have a conversation with you about should they? And then also, what have you learned in the first, you know, 20 or so episodes and sort of have that conversation? So what did you share, what your thoughts are with all of that? And welcome to the show.

[00:02:21] Thanks again. Thanks for having me on. And it's a pleasure. And I love having you on our show. And yeah, I think it's I do see. I wonder if if you would agree, I, I sense and I you know, I see a lot of the headlines related to podcasts, and it seems to me that there has been an increase in listenership just over the last couple of years. And I would assume 200 are. You're your weekly. So we're talking a couple of years. Couple, three, four years for you.

[00:02:46] So now we're we're we're twice a week. So I do a show. Yeah, I do one on Tuesday, which is a very short, like, inspiration, a tip. What pissed me off this week kind of thing. And don't do it or and then on a Friday show is like this is more of an interview style where I bring in a typically it's a real tour, but it's an industry rock star like, you know, a variety of different people coming. Well, last week's show probably was Lawrence Yun from the National Association of Realtors, which was like I was thinking, oh, this is going to really be a tough show to listen to. He was amazing. So because he's a statistician and, you know. They're different than realtors.

[00:03:28] So that's what I mean. That's one of the fun things, though, about doing the show. Right, is that we get ideas in our head on, what it's gonna be like and what direction it's gonna go down. And then it's wonderful when it goes down an entirely different direction. And, you know, you explore something together and it just turns into something that you know much better than you ever thought it would be.

[00:03:45] So, yeah, I agree. And, you know, and the the shows that I remember most are the shows that I thought. Before I did the show, that was gonna be, oh, this is gonna be a yawn. And it's like, oh my gosh, this was like the best guest ever. I never really knew who he was. And and there's one guy who's become an incredibly good friend out of this process. And Matt Farnam out of Las Vegas, just he's just one of those people. He's in the real estate industry his sophomore year. And, you know, you go back and I think he was in the 50s or 60s in my shows and just, wow, what a great guy. But I would imagine you had shows like that in your 20 some shows that were you were sort of like, OK, what's this going to be like and what's your experience been with that? We'll talk about doing a podcast, but I want to hear what your thoughts are on.

[00:04:36] Yeah, it's I mean, you sort of have expectations built in with with what each guest is going to bring to the table and what the topic is gonna be like and where it's going to go. And, you know, sometimes for me, like one of my big concerns with each episode, like we try to we try to keep our episodes to be somewhere between 30 and forty five minutes. And so, like, sometimes there's topics where you're like, how can we cover all this in thirty to forty five minutes. Right. Like it's like we're gonna be doing one soon on Facebook ads for real estate. Like wow that's a really heavy topic. Right. That you could do like four or five distinct episodes on that. And so that's one of the challenges that that that I find with putting our show together is just having this situation where you've got this limited time and there's so many different directions where you could go somebody different things you could ask and talk about. And how do you sort of condense it and boil it down, though? Episodes that we are recording right now was supposed to be just one episode. Tom was going to be about online lead conversion. And we had Jackie Soto and Elmer Mirrorless, who are agents in Southern California, and they're part of the homelike elite program, which is that's what we that's what we call the top one percent of agents on our pilot and also best of the best of Zillow.

[00:05:55] Right. So they know what they're doing with online leads. And so I was planning to have them on four thirty five, thirty to forty five minutes. We did the first interview and it went so well and we talked for like the full hour and I was like, I can't edit any of this. I just can't cut this out. It's right. And like if I cut this out then we were missing, like then we're leaving a lot of good stuff on the table. So we did. So we turned it into two episodes. And then as soon as the two episodes went out, people started emailing me. Hey, can you ask them this? They start leaving voice mails. Can you ask you know, I'm an agent in New York City and I have a question about this. And so we just did this week. We just recorded part three of the series just just based on listener, you know, on listener questions and feedback. You've had Tom Faery on your show. I had Tom Fair on my like Tom Ferry did not even get three episodes, so we broke Tom into two. And so, like like you said, sometimes you just you never know where things are going to go. And I think, like, I, I think that's one of the joys and one of the really fun things about doing this kind of show.

[00:07:01] And I think you need to you know, it's an art and it's the interview style. And I listen back to my first, second, fifth, tenth show and it's like, wow, did I suck? Right. Yeah. Well, same with me. And and, you know, it evolves. Your process, your style evolves. And I know that you've been doing more editing inbound or Encho editing, which I'm like I sort of like that because you take out some of the ums and Ozz, where our show is sort of as raw as it gets. We don't edit stuff out because we want to be conversational, but then that takes time. So I love listening to it. And I told Kenny, I said I don't know if he ever did. Kenny's my producer said, Kenny, you need to listen to this show a couple of times because Matt is doing some fun stuff with the way he's editing. And I would just listen to one.

[00:07:47] I don't even know who it was the other day, but you just stop the show and you started talking in-between. It's like, hey, I just wanted to stop the show right now. Did you guys hear what he just said? And it was like, hey, that's pretty cool. I like the way you're really sort of going back in.

[00:08:08] And it's almost like you're in a book club and you're doing this and then you're going in and you're, you know, pinpointing some of the stuff. So I found that really helpful. But it's a lot of work. I mean, that's where I wanted to share with with our agents and our audience. If you're thinking about doing a podcast, we know Kenny and I did a podcast about the dynamics and what books to read. But I want to sort of bring you in and say the the art of this, because it's it's one thing to learn how to. To do the podcast and recorded and upload it and figure out your format, but there's so much of a skill in that interview process and keeping your client engaged. I mean, start keeping your guests engaged and keeping them going down the road to a degree that you want, but at the same time keeping your audience engaged. And I think you're doing a great job with that. And I just you know, and I every time I listen to other podcasts, sorry, I'm rambling. Every time I listen to other podcasts, I get stuff. It's like, oh, I want to start doing that. Hey, Kenny. Yeah, me too. And so being a fan and a student of other podcasts I think is so helpful. So that's why I wanted you on. And so how did you get your your path? How did you come up with your ideas or how was it evolving and what do you do to to do that?

[00:09:24] Well, I'll, I'll tell you who I've been really influenced by is a guy named Jay, a Kenzo, and he's fairly well-known in digital marketing content marketing circles. I would encourage anybody that wants to learn about podcasting, be a better podcast, or he has a show called Three Clips and I'm writing it down on my board. So. So, yeah. So. So I should give a little bit about about his background first. So he he runs a company called Marketing Show Runners. And this company that him and I believe a few other people, they help primarily big brands, from what I understand, create shows, primarily podcasts. But it might be video shows or something like that. So, you know, and there's a there's a growing number of big brands that have shows like RCI does podcasts. They've been doing podcasts for years. Trader Joe's. Right. A lot of Red Bull, that sort of stuff. There's a lot there's an old growth, growing trend towards big companies, big brands sort of saying, hey, you know, we're gonna have a show and create content for our audience and hit. So his company exists to sort of serve and enable and improve that content. And so he started this. This podcast is called Three Clips. And it's a really clever idea because what he does is he breaks down a podcast by a brand or a person, whatever might be by just pulling out three interesting clips from one of their episodes. They play the clips and then he talks about this is, you know, listen for this and listen to this other part over here and listen to how, you know, they did this.

[00:11:01] And that's been super educational for me, Tom. So, so. So I need to give credit first and foremost to that, because I discovered that I think back in December, November, December, which is right when he started that podcast. And that's right when at home, like we were diving knee deep into let's launch our own podcast. So, like, the timing just couldn't have been perfect. And his thing. I mean, there's his thing. I mean, he's got to like a lot of things that I've learned, but like the main thing that I've learned is the idea of doing a podcast is. You want to get the listener to the end of the show, right? Right. It's a podcast is so unlike everything else. Right. If you're if if, you know, an agent is reading an article that Tom Tesuque wrote. They can scan ahead. They can see certain words are bold. Know you might have some sections or some bullet points. It becomes easier to digest that way with TV or video shows. There's visual cues like, you know, somebody watch now sees that I am talking with my hands or whatever might be. But there's other vision, a podcast. There's nothing. It's just me or you. And the listeners ears. Right. It's your mouth. And it's it's incredibly intimate. Most people are listening in their car at the gym. Out on a walk. Something like that. So they have other things going on. So you have. How do you keep their attention? Right. And like, that's that's sort of been the whole thing, the whole kind of focus that I've learned to concentrate on with our show.

[00:12:40] And you've been doing a great job, and that's what I was gonna interject the name. I get all excited. But I listened to you for, like I said, two hours when I was out on my walk. I walk the golf course in my neighborhood and I just like E-Trade picking up golf balls. So I'm listen to the math and I'm doing that. So you're right. People are doing other things when they're listening to their podcast that they can be engaged in. So I think keeping them part of the conversation is important. And it is it's intimate and that's a great word. So you create that space. How do you. Know where you're going in the conversation. This is something that people said to me and I said, well, you just you just drive the train sort of seamless. So how do you find your way doing that?

[00:13:27] Are there you know, how would you feel if I ask you this? How would you feel if I ask you what is your you know, I want to get an idea. It's almost like the same questions that we're going to ask. But I want to know from the guest where their responses are going to be so that I can start to say yes. I think that's a good avenue that we should explore in the final version or now that's kind of a dead end. Let's not even worry about that in the actual currency. So that's really important. Is. For me, at least, is doing sort of a preplanning call and figuring out exactly what we're going to talk about. I put together a rundown of questions and topics, do a lot of research on every guest just to sort of figure out. I remember before we did before you came on, I listened to several of your shows, and I remember that one. You did this the short version. You had one where you talked about being the lighthouse. Do you remember that? I do. And I loved that so much from listening to your show. And I remember asking you about that at the end of when you were on ours. And it made for a great moment because it was such a great message at that time. Like that was that was like I think you were like show number nine. And that was like right in the middle of all the chaos of the piano.

[00:14:42] I knew it happened. And it may you know, as a as a guest, it made me feel like, wow, I felt so special that you had one listen to my stuff and to ask me about something that I was passionate about.

[00:14:53] So it really does it does make a difference.

[00:14:56] The other thing that, you know, for man, I just want to just share with you something about your show that I really like it. You know, when there's somebody out there looking for more podcasts because I know I burn out. I mean, I it's like, OK, listen to Matt for three shows I listened to that had been for five shows. And it's like, OK, I'm done listening to that voice. I need something else, but I binge please in.

[00:15:21] I lost. I was going mad. That's what happened. It's it's it's your show.

[00:15:29] I know there is. Your show. What I like about your show is I would say it's a brand show. It's a home light, which is a lead service company. But you what I love about it is you're not talking about home light on your show, even though you touch on it every once in a while. You have a strong home light person. But it's not about that. It's about. You were bringing so much value to the audience. And that's what I'm what I'm enamored with on your show, which I really love.

[00:15:59] So I would change gears now because gave you a little bit. Attaboy there.

[00:16:02] But thank you. I appreciate that. How do you find your guests? Oh, that's a you know, that's a good one. And it's a lot of for me, it's a lot of reading, a lot of watching videos, attending conferences. More recently, virtual conferences. Right. Because we're all sort of locked into a degree. A lot of time on Facebook. Real estate agents, a lot of real estate agents are on Facebook. So I'm in, you know, all the big Facebook groups, the lab coat in men, et cetera. And so it becomes a matter of just keeping your eyes open, I think, and seeing who's saying what and who has an interesting opinion that you think can be expanded upon to, you know, an interesting 30 minute show or something like that. I think that's a big that's probably Tom for me. When I when we started this show, that's probably the part of it that I didn't appreciate the most, how much time it would take us to start to sort of figure out who should be on and where those people are. Been your experience as well? Because you I mean, you've been doing 200 episodes, so you had one hundred guests there abouts in the show.

[00:17:16] And it's it's interesting and it's scary. We're were touched on this earlier as you invite a guest on. And for me, I'm inviting predominately realtors. And I've had some realtors that have been on the show that it's like I need more than a yes answer. And there is so and once you're in it for for me as a as a host, I don't want to not air a show.

[00:17:40] But then the challenges, what do I do with the show that I don't think was as quality as it could have been. And I don't want to tell my guests that they saw it. Yeah. You know, because it's because they took a bunch of their time. And so it's really having. I would recommend to anybody who's listening if you're going to do a show and it's going to be a show for a local community, which I think that's what a lot of people, a lot of agents. There's a great opportunity. There is before you invite somebody on your show, have a conversation with them. Right. Follow what they're saying. And I love what you said. Do they have an opinion that you can work with? Because if they don't, you want to rethink that. But there's you know, your local politicians will love to get on your shows.

[00:18:26] Yeah, I think that I think the opinion point there is important, too, because because, you know, I look for opinions and stories, because facts and figures, people can Google that. Right. Right. I want our show to have stuff that you can't get just on. It's simple Google search or by reading some listicle article on, you know, who whoever's Web site. So I think that's really important. And you're right, sometimes sometimes it doesn't go well. And and. Yeah. I mean, I've I've had that I had that same exact experience with with one of our with one of our shows. But I had sort of a built in excuse because we shifted into our sort of our coded mode. And by the time we got out of that, if I recall correctly, by the time we were ready to sort of get back to, quote, normal, like a lot of the information in the podcast was out of date. And we're like, all right, let's just try and connect again at a later date. It wasn't the best. It wasn't the best show anyway.

[00:19:25] So then, you know, what I will do is as we try, we go the same thing, 30 minutes ish, 20 to 40 minutes. I'll tell clients and I build in time. And if I have a show that I'm struggling with and I share this again, not to throw anybody under the bus. But for those people out, there's agents out there that are thinking about doing a show. Use your editing. You know, there is a way to clean them up and create dissension points and and and do that. The other thing I wanted to go back to, you said something about the questions and what you talk to people. It's important to know what you're going to talk about, but it's even more important to know the questions you don't ask, because when you ask some questions, you either lose control or you get an answer that makes everybody look like, didn't you have an idea about this? Right. So so laying out the groundwork for those questions of how you. How you go about that path and keeping them and the other thing like I like to ramble sometimes, is Soto clients, I guess being able to gracefully grab them, put a big hug around them and pull them back on topic. Yeah. Yeah. How's your. What do you do to try to wrangle, so to speak, clients?

[00:20:38] I think probably the thing that I do most often and that situation is just I think of ways, you know, because you can hear the guests and they're kind of going off down this other path and you're like, oh, that's not where I thought you were gonna go. And this is where we should go for our listeners. Right. And so I, I probably start to to think, all right. I need to reword that same question in a different way to make them understand what I was hoping they would say. That's generally what I do. I think to one thing that we should talk about, Tom, and I'll go first. As a host, it's incredibly important, right, to listen to what they say and pay attention and sort of when they're on point. Let that guide the conversation and I'll give you an example that like the thing that you mentioned about five minutes ago, about the moment where I jumped in and cut the person off and said, did you hear that? That's actually example. Like, I had to do that because I screwed up. Right. That that was that, if I recall correctly, that was an episode where it was Brian Boléro who works at Thousand Watt, which is right.

[00:21:43] Thousands there, the Portland based agency that they work with, real estate teams and brokerages and big brands. And he I don't remember the exact quote, but he's a I mean, he's a quote machine. He's really good. He's a great guest. And he made a quote that if I had been paying enough attention during the actual conversation, I would have said, hey, Brian, stop. Can you repeat that for our listeners? That's a really important point they should hear. I don't know what I was doing, Tom. I must a bit in like off. You were thinking about the next question I was thinking about. Right. Yeah, I was thinking about the next question, and I totally missed it. And then when I was listening back to the interview was like, oh, my gosh, that is gold right there. So I thought, I need to. I just need to interrupt at this point in the show. And that's so we record I recorded that that video, that soundbite of me saying, all right, stop. I need to interrupt. So it right. And you have I'm right. You know, you appreciate the value of actually listening to people.

[00:22:41] So I want to cut in right here and just say so you guys are all probably dying to know what that quote is. And I can remember it, but I'm not going to tell you. You're going gonna have to go listen to Matt McGees show, walk through and listen to Brian Boiro from 1000. What, because it was gold. So sorry, everybody.

[00:22:59] But, you know, we've got to give Madelin most of your your your mean. Yeah, I know. I like to be mean every once in a while.

[00:23:08] So you were saying you're going to start something about and then we got those funny holes. That's the other thing. We get into bunny holes as a as a podcast. How is she. Just like it's like oh give me out or get them out. So I think you're right, it's redirecting the question read and hearing where it's going to happen for a podcast that I'd love to listen to. They are not scripted. They eat. They evolve based on where the conversation takes you. And that's what you were saying. So and as as you guys are listening, just know that it's it's an art. And I don't think I'm very good yet at podcast hosting, but know that you've just got to go in and start doing it. And as you do it, you'll figure it out. You'll learn. And if if you don't, then you stop doing it.

[00:23:56] And I mean I mean, it sounds I mean, I can tell just from listening to you, like your. Like I I'm self-critical, like I listen back and I say, how can I get better? And I'm sure you do the same thing, right? Absolutely.

[00:24:09] Yeah, and that's what you gotta do, because it's like, oh, all right, they're very often like, oh, what an idiot talking about myself all the time.

[00:24:17] And you know, but we just love talking about me, not you. Bye. I'm agreeing with you that I call myself that all the time.

[00:24:24] Like that. Tom, he's dumb. So we didn't really prep on this, but I want to change it up a little bit. Like, I always use my term as well. But it change gears because I when I want to.

[00:24:33] When I want to. When I said, OK, we beat that horse enough. Let's start talking about something else. And having those segue ways. And sometimes you don't get a Segway, you just gonna make it up.

[00:24:42] And so in your show, you're twenty two shows. What's your favorite show that you've done so far? If you're willing to share.

[00:24:51] Oh wow. That's a great question. I would say I mean, I would I would say probably there's I would say to two different ones for two different reasons. Number one is the most recent one that we did that I already mentioned with the online lead conversion with Jackie and Elmer. And that's a favorite because. They look like they have a really great system, time for online leads, and they were. Like there was nothing off limits, like there was no point in the conversation where they said, no, we're not willing to share this. No, we're not willing to give this information away. And that just makes for just golden information. Right. Because sometimes. And I totally respect like someone just like I you know, I'd rather not, you know, give away this tip or secret. OK. I can respect that. But they they were just like an open book. Like, here's our scripts. Here's exactly what happens when a leak comes in. The automation clicks in the personal call like so they were super, super detailed. And so that I thought was really, really great. And then I think probably the other one was the Brian Gweru episode. That was a fair one, because I agree, like, they have a very definitive viewpoint on marketing and and branding and agent messaging. And I agree with a lot of the way that they that they approach things like how agents need to separate themselves from the crowd and stand out and be different and be unique. So that was that was a favorite because I really identified with the message that that that he was one of the things I heard.

[00:26:28] There are several things in that show. But one of the things I will share about that show that I was like, yes, because I respect Brian. He's I mean, their company is they're great. But when he's when you are talking about branding facemasks and I me, that is just the most asinine thing anybody could ever do.

[00:26:46] And I know there is a lot of realtors out there doing that. And he said, why would you want to put your name on something that everybody hates to wear?

[00:26:54] And I thought. A man.

[00:26:57] And it's dense and it's a sensitive subject, too, right? It's like that's a lot less like a life. That's like a piece of lifesaving. It's not like writing your name on somebody is cast when they break their arm or whatever that's, you know, like. But yeah, that's. Yeah, that was.

[00:27:12] So, yeah, I'm with you on that. So now what were the what have you. What are your takeaways. I don't. Let me let me give some context because we didn't say that. So Matt, you are a podcast or you are the homelike part of the marketing team.

[00:27:25] But and your wife is a realtor in Wisconsin, Ohio and Oregon. Washington, Washington. See that? Anyway, you're I I a real turn in eastern Washington, correct? Yes. And so you sort of come into this area by first helping her with her marketing and her content creation and then got into home light. So just giving context for everybody where you come from. So my question for you. That it's been very hard to get out so far is. What's what were your takeaways from your shows? Those little nuggets that because there's always a bunch.

[00:28:07] Yeah, I think so. So one of the one of the early shows that at all, I'll mention that because we actually put it into play with Kerry's business, because I still do help her in my spare time, I think was episode number four. We had Karen Carr on and she's and it was all about YouTube and YouTube, SVO. And she if you do a search for just go on Google and search moving to Savannah, she pretty much owns that search result page. Chances are you're going to see a big YouTube thumbnail with her video. And it's, you know, this this. I think it's it's not a super long video or anything. I think it's like five or six minutes maybe. And she just talks about, you know, ten things that you need to know if you're moving to Savannah, Georgia. She's got a blog post that's underage. She's got some other like she just owns that search word. And she told the story of, like that one video has led to in the three years that's been online has led her to, I think she said, over one hundred thousand dollars in GCI. Right. Like when one video.

[00:29:11] That's that's incredible. So she told the story of how she came up with the idea and what she did and how she optimized it. And so so that that I thought was really interesting and something that anyone should be able to learn from. I know, you know, as somebody that deals with a lot of second home and relocation, you know, your audience may be of particular interest to that. So we created a video for Carrie. She did a video about moving to the tri cities. And it's just starting to get, you know, some of that, you know, that kind of thing doesn't happen overnight. Right. But it's so it's just starting. Yes. So she's had, I think, one or two people say, hey, I saw your video. You know, can you I have questions about moving to the tri cities. And so, like, I thought that was really cool that like we had this person on the show and then we tried it ourselves and it started to work like, that's pretty crazy. So that was one of my. That's like one of my favorite ones that I would say I love it.

[00:30:05] Yeah. So it is it is it is great for me as an as a host.

[00:30:10] I have people on and I'm taking stuff away from this show. All right.

[00:30:13] The time, because I'm interviewing agents from all over the country and resort communities and it's just being willing to listen. Sometimes we just got to shut up and listen and learn what's out there. And sometimes it's like, oh, that won't work in my market. And I want my guests and say. Ask yourself that question again.

[00:30:32] Are you sure it won't work? Because sometimes we have to reinvent it or redevelop it.

[00:30:36] But there's some great concepts out there that we're presenting to the audience that, you know, they're working for people. Sometimes people say, oh, that's old school. It's like, well, well, old school still works.

[00:30:49] Yeah, yeah. And let me just add to to to give you credit, because one of my other favorite nuggets from the shows was from your episode when you talked about that idea, I think you called it the hidden referral. Is that right? Where is it? Which is exactly sort of like the opposite of what I just described, because you said it's not about advertising to buyers and sellers in your feeder markets, but it's about connecting with other agents. Right?

[00:31:15] Right. Absolutely. Because they I mean, if I can't connect, there's one or two buyers and sellers in the market that I can possibly reach.

[00:31:22] But if I can hit, you know, 50 agents and they ask their client or if I had two agents and they ask their client, they've got a you know, between them five hundred or a thousand clients, it exponentially expands the opportunity.

[00:31:36] And so referrals have become a huge amount of my business.

[00:31:39] Right before I jumped on this call, I got a referral through one of the online portals and it was like, boom, it's there and it's a seven hundred thousand dollar referral. So nice just being connected and being being engaged, doing stuff like this I think is so important.

[00:31:53] That's the other thing that I think with.

[00:31:58] Hey, everybody. I'm so happy that you're with us today. And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us to review. Give us a rate us give us whatever many stars that you think are appropriate. Send me an email. I love getting e-mails from from you with any questions you might have that I can address or feel free to comment. I'm so available anyway to Aido to 055 and the other things I'd love for you to do is join our network group in Facebook Resort and second home agents. It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents dot com. Become a member. Join up on that site.

[00:32:52] We put all of our information on that site, and we're creating a network for agents to share and help other agents out, as well as do referrals.

[00:33:02] So for selling the dream, please help us out. Be part of the party and join with us.


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