When to insert sales into a PLG strategy and seeing it through the lens of ABM rather than something completely new

Selling Saas

In todays episode of the SellingSaas Podcast, Duane sits down with Tim Geisenheimer from Correlated, a tool specifically designed to help Enterprise b2b Saas companies implement and scale a Product-led Growth strategy. The topic is around how sales people fit in a PLG strategy and where you can insert them at different points of the customer funnel.

EPISODE HIGHLIGHTS:

1:05 - When to insert the sales team inside the PLG strategy

2:10 - How a company like Calendly might better use a sales presence to sell into higher ACV

3:05 - Using the ABM mentality when looking at how to approach a PLG GTM Plan if you've never done it before, or thinking of doing it.

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