The path to CRO is broken, here's how we fix it, with Sam Jacobs from Pavilion

Selling Saas

Sam Jacobs and Duane Dufualt discuss the concept of "growing at any cost" in the tech industry. They question whether this strategy of aggressively grabbing market share and spending large amounts of money actually pays off in the long run. They mention companies like Slack and UiPath as examples of successful businesses that have grown rapidly. They also explore the influence of boards and competitive pressure in driving this mentality.

Duane Dufualt discusses the idea that strengthening a business's position doesn't always require spending more money. They emphasize the importance of solidifying relationships with existing customers and forming partnerships as a way to create value without incurring additional costs.

They highlight the significance of understanding customers and creating the relationships that customers need. This involves prioritizing the right actions and taking the time to do the unsexy things that put a business in the best position in the long term. Flashy widgets and expensive marketing campaigns are not sustainable strategies for enhancing a business's position.

[00:01:31] Competitive pressure and anxiety.

[00:03:06] Mark Roberge's acceleration formula.

[00:05:39] Understanding business sustainability.

[00:10:37] The expectation for growth.

[00:11:25] The Fed printing money.

[00:15:58] Strengthening position without spending.

[00:18:15] Wartime versus peacetime mindset.

[00:20:29] Sophisticated revenue growth strategies.

[00:24:09] The risk of limited perspectives.

[00:28:19] Building a network outside of work.

[00:30:36] Side hustles and loyalty.

[00:34:10] Building a community.

[00:36:55] Understanding the piano and financial statements.

[00:39:10] Making data-driven decisions.

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