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Brent Adamson-Authentic Sellers as Sensemakers
Manage episode 350686333 series 3426303
محتوای ارائه شده توسط Larry Levine and Darrell Amy, Larry Levine, and Darrell Amy. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Larry Levine and Darrell Amy, Larry Levine, and Darrell Amy یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Today's buyers are overwhelmed with an incredible amount of information. Confused, many of them stick with the status quo. Brent Adamson, co-author of The Challenger Sale, believes that a critical role of today's sales professional is sensemaking, helping buyers make sense of information during the buying process. Brent explains how sales professionals can combine logic (value) with emotion (empathy) to help buyers move forward.
Want to bring Selling From the Heart to life to drive more success and satisfaction in your sales career? Bring what you discovered in the book to life with the new Selling From the Heart Masterclass. To learn more visit www.sellingfromtheheart.net/masterclass
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