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How to Run a Pilot Program
Manage episode 401668671 series 3360533
محتوای ارائه شده توسط Harriet Mellor. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Harriet Mellor یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
A Pilot program is one of the BEST ways to validate a new product or service.
Working with clients across industries such as sport, finance, blockchain, retail, SAS and tech; we have validated products, services, features and offers through pilot programs.
A Pilot Program gives you the insights and understanding of your ideal clients and how you can ensure your product or service meets their needs and expectations, it also allows you to build features and capabilities that you KNOW they need and want.
It also gives you the social proof you need to market and sell.
In this episode I share:
- What is a pilot program
- When to run or utilise a pilot program
- How long it should last
- Who to invite
- 1:1 Vs Group
- Feedback capture
- How to determine and set goals for the program
- Next steps to bring new clients into your business (what's the offer)
We're currently running a number of pilot programs for clients across the globe and I also share 2 most FAQ's questions...
Let me know if you're running a pilot program via LinkedIn DM's - click HERE to connect.
This podcast is hosted and recorded at Vitality House.
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