10 Proven Ways to Improve Vendor Relationships

Sell Like You

Transform your sales strategy by mastering vendor relationships with these actionable insights and proven techniques.

In this episode, we dive into 10 actionable strategies that can help you forge better connections with your vendors to result in increased opportunities and revenue.

From understanding their products and services to 'being known' by engaging with the broader team on LinkedIn and attending their events, through to effective list building and collaborative market outreach; these tips will equip you with the knowledge and skills needed to maximise your vendor partnerships.

I share exactly how I did this and became one of the go-to partners in Australia to build vendor-led opportunities through the effective vendor relationships built.

Whether you're looking to get more leads, schedule meetings, or simply improve your relationships with your vendors, this episode provides practical advice and real-world examples to help you succeed.

Includes insights on:

1. Understand vendor products and services thoroughly

2. "Weekly car chats" to build and maintain regular communication

3. Identify their top partners/resellers

4. Attend and be seen/known at vendor webinars and events

5. LinkedIn to connect with the wider vendor teams

6. Develop clear and open communication, especially when dealing with competing products

7. Implement strategic account mapping sessions (which aren't the same whitespace lists going to everyone else in the market!)

   Click HERE to watch the extended version of this episode.

This podcast is hosted and recorded at ⁠Vitality House.