Digital Footprint vs Personal Branding

Secrets of a CRA Recruiter

Candidates are often confused with the difference between their digital footprint and personal brand. More often than not, candidates believe they are the same thing.

They are not the same.

Neither a digital footprint nor a personal brand happens overnight. This means every professional should be aware of these concepts. And if you are currently a job seeker, it is not only important to understand the difference, it is also important to know how to manage both.

A brand is more intentional than a digital footprint. It is how you choose to represent yourself. You can create it. You should create it. In today’s roundtable, we spend some time on how to build or add to your brand, and why it is important to do so.

We also discuss how, in a perfect world, your electronic footprint becomes a component of your brand. Your footprint can be tricky because it is dynamic. It is always changing based on your online behavior. So how do you assess your online reputation, correct it if needed, and manage it going forward so that it better aligns with or reflects your brand?

Tune in to hear our tips on managing your digital footprint versus crafting a personal brand and why it is important for professionals at all levels to leverage both to further advance their careers.