EP. 89 - The Importance Of Relevance And Context For Your ABM Program With Nick Zeckets

محتوای ارائه شده توسط Mason Cosby. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mason Cosby یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

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EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks

8M ago 52:03

اشتراک گذاری

MP3•خانه قسمت

In this episode, host Mason Cosby discusses the fundamentals of account-based marketing (ABM) with Nick Zeckets, including frameworks, strategies, and best practices for building effective ABM programs without breaking the bank.

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Best Moments:

(04:45) Discussing the target audience for Scrappy ABM's services

(09:01) Why Mason is passionate about ABM and its ability to benefit everyone involved when done well

(14:58) The importance of relevance and context in ABM outreach

(20:27) The hallmarks of a phenomenal ABM program

(28:29) The process of creating effective content for ABM campaigns

(34:31) Strategies for extracting subject matter expertise from SMEs for content creation

(44:31) The importance of covering various mediums (podcasts, webinars, events) for content creation

(50:50) The ideal criteria for organizations to implement ABM programs successfully

161 قسمت

#Entrepreneur #Business #Marketing #Mason Cosby