August 30, 2024 - Pace Setting Media Wendy Pace and Answer Is the Question Dominic Ashley-Timms

School for Startups Radio

Wendy Pace – Co-Founder of Pace Setting Strategies

Wendy Pace is the driving force behind Pace Setting Media, a trailblazer in the world of social media management and content marketing. With a solid background in corporate marketing, Wendy transitioned seamlessly into entrepreneurship when the need to stay home with her children arose. Over the past eight years, she has cultivated an in-depth understanding of messaging and its dissemination, earning a degree in communications along the way. Wendy’s approach is strategic and results driven. Leveraging her expertise, she shifted from content writing to becoming a key player in social media management (SMM). Recognizing the power of SEO and keyword-driven content, she makes sure her clients use her as the go-to for answers for what people are searching for online. At the core of Pace Setting Media’s services is a comprehensive suite, ranging from content writing and blogs to direct mail marketing and email blasts. SMM stands as the bread and butter, while Wendy also dabbles in website design. Notably, her work has been featured in the Wall Street Journal and Black Enterprise Magazine, emphasizing financial independence and planning. Pace Setting Media doesn’t just provide services—it takes the responsibility of marketing off business owners’ shoulders, allowing them to focus on growing their enterprises. Wendy believes in thinking outside the box, understanding algorithms, and catering to a diverse audience. Wendy is well-versed in AI, algorithms, and digital marketing, with a particular focus on platforms like LinkedIn and TikTok. She strongly advocates for businesses to explore TikTok, shedding light on the importance of AI in crafting social media marketing strategies. In an era of diminishing attention spans, Wendy emphasizes the significance of live videos and dynamic content.
Dominic Ashley-Timms – Founder of Notion – STAR® Manager and Author of The Answer is a Question: The Missing Superpower that Changes Everything and Will Transform Your Impact as a Manager and Leader

Dominic Ashley-Timms created the STARmanager.global system and is the CEO of Notion, a performance specialist that works with leading organisations to unleash the potential of everyone. During a career in change management, Dominic discovered that the more questions people were asked, the greater their contribution to making the change happen. 20 years later and backed by significant government research conducted by the London School of Economics, Operational Coaching® is the hot new approach to management being adopted by managers and leaders in over 40 countries. Organisations using the approach to build real coaching cultures are generating sustainable returns on investment, often running into many millions of dollars as managers learn to enable the talents of multi-generational workers in the flow of work whilst also decompressing and winning valuable time back. Dominic recently co-authored the new management bestseller The Answer is a Question, which won Distinguished Favorite at this year’s NYC Big Book Awards.