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C-Suite Update - B2B Marketing Strategy for CEOs & CFOs
Manage episode 378760760 series 3517655
محتوای ارائه شده توسط Nigel Maine. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Nigel Maine یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business. The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.
It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.
Nigel and Liz explore the reasons behind this disturbing trend and provide some ground-breaking alternatives to securing new business without breaking the bank.
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