Episode 72: Paid Advertising in Japan with Milosz Bugajski from Humble Bunny

Scaling Japan Podcast

Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Milosz Bugajski, a partner and advertising lead at Humble Bunny, a Tokyo-based digital marketing agency renowned for its enterprise-level performance marketing services tailored to ambitious brands. The company excels in web design, coding, SEO, pay-per-click ads, and other services aimed at optimizing website and digital presence to drive growth in Japan.

Join us as Milosz dives into paid advertising in Japan, exploring how it works, why it matters, and sharing effective advertising strategies, along with other insightful topics.

Link to Nathan Hoernig's Episode: https://scalingyourcompany.com/episode-6-how-to-grow-from-1-10-employees-with-nathan-hoernig/

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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠⁠⁠⁠hashimedia.com⁠⁠⁠⁠

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Links from Guest Appearance:

Linkedin | Humble Bunny

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Show Notes:

00:00 Introduction

2:51 Paid Online Ads: How They Work and Importance

6:45 What Would Be a High Quality Ad?

9:36 How Can an Agency Help Someone with Paid Ads?

13:33 Unique Characteristics of Japanese Online Advertising Market

18:52 Line Advertising in Japan

20:52 Good Target Market for Line Ads

21:54 First Steps in Starting Online Advertising

25:42 Cultural Nuances that Impacted an Ad Campaign

28:19 Common Mistakes that Foreign Businesses Make in Online Japanese Advertising

32:25 Differences Between Hiring A Specialist or Freelancer vs Agency

37:35 Strategies for Scaling Up Advertising

39:52 Good Return on Ad Spend

40:50 Trends in Japanese Online Advertising

44:28 About the Guest

45:09 Ideal Client

45:37 Brands the Company is Working With

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Exciting News for Getting More Sales in Japan !!

We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.

This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.

⁠⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠⁠