Will members take my content and run?

Scaling Deep with Membership School

Player FM - Internet Radio Done Right

اضافه شده در three سال پیش

محتوای ارائه شده توسط Lisa Princic. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lisa Princic یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

The Agile Brand with Greg Kihlström®

1
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

11 روز پیش28:52

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

حدود یک سال پیش 14:38

MP4•خانه قسمت

Do you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make changes to how we sell them to avoid that problem altogether. If you want to diver deeper with me on this. I'm teaching all of this and more inside my LIVE interactive workshop, The Membership Method. Learn more here: https://scalingdeep.com/method/

98 قسمت

#Entrepreneur #Business #Marketing #Lisa Princic #I Want

Scaling Deep with Membership School

Will members take my content and run?

Scaling Deep with Membership School

published حدود یک سال پیش

اشتراک گذاری

MP4•خانه قسمت

98 قسمت

#Entrepreneur #Business #Marketing #Lisa Princic #I Want

همه قسمت ها

Scaling Deep with Membership School

1
The art & science of strategic thinking - the number one skill entrepreneurs need 20:08

۶ weeks پیش20:08

20:08

Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s when I had to jump in and say… wait, what?! Here’s the thing: most of us don’t have the right support around us to make strategic decisions. We’re often flying solo, turning to specialists for answers — but they only see one small piece of the puzzle. That’s why learning to think like a business strategist (or hiring one!) is a total game changer. In this video, we’re diving into: ✓ Why strategy beats tactics every time ✓ What makes a strategist different from a coach ✓ Signs you might already be a natural strategic thinker ✓ The big-picture skills that help you grow without burning out ✓ How to become the CEO your business actually needs Ready to become a highly paid strategist? ✨ Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist…

Scaling Deep with Membership School

1
Why you should never lower your prices - no matter how tempting 18:09

۶ weeks پیش18:09

18:09

Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher price can improve results ✅ How to build confidence in your pricing through client success ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist 📌 Don't forget to like, comment, and subscribe for more episodes on business strategy, positioning, and sustainable growth. Other resources to support you: 💰 Six -Figure Membership Training ➡️ Join the free training - https://scalingdeep.com/training/ 📝 Work with me 1:1 as your Membership Coach ➡️ Apply here - https://scalingdeep.com/coaching 📲 Follow Me on Instagram: @LisaPrincic…

Scaling Deep with Membership School

1
Why Business Strategists Are the KEY to Closing The AI Gap 10:17

۸ weeks پیش10:17

10:17

Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here’s the truth: no matter how advanced technology gets, it can’t replace strategic thinking. In this episode, I’m sharing why strategists are more essential than ever in today’s business landscape — and how YOU can step into this powerful role to create more value, impact, and income. 👉 You’ll learn: ✦ Why strategy is irreplaceable in an AI-driven world ✦ How to serve high-value clients in a fluctuating economy ✦ The key mindset shift that separates successful service providers ✦ What makes strategists indispensable decision-making partners ✦ How I went from life coach to business strategist — and how you can too ✦ If you’re a coach, consultant, or creative professional ready to move into higher-value work, this episode will show you what’s possible when you lead with strategy. ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist…

Scaling Deep with Membership School

1
8 Best Ways To Get Paid in 2025 14:13

۸ weeks پیش14:13

14:13

2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That’s why it’s time to look ahead with fresh strategies to thrive in 2025! In this episode, I’m sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers Asynchronous coaching Consider a higher-ticket community Bring people together AI-powered services or tools Unique IP and thought leadership Personal connection and vulnerability Low ticket tasters subscription Whether you're looking to pivot, scale, or refine your business model, these strategies will help you make 2025 your most profitable year yet. 💡 Ready to level up? Check out my Business Strategist Training program to teach you how to become a well-paid, highly sought after Business Strategist inside this unique program. Apply here: https://scalingdeep.com/strategist/…

Scaling Deep with Membership School

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The Low Ticket Subscription (I Never Planned to Create) Launches! 10:59

19 weeks پیش10:59

10:59

• 🚀 ADHDish is Launching! 🚀 Tomorrow is the big day! In this episode, I’m sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive. 🎯 What You'll Learn in This Episode: • Why launching ADHDish is a bold move for me despite 15 years of online business experience. • Who ADHDish is for: whether you’re diagnosed or just feel overwhelmed and "different." • How this subscription helps you take simple, doable actions each month toward a life you love. • My personal journey of balancing ambition, overwhelm, and personal growth. • Why ADHDish is more than learning—it’s about action, self-awareness, and self-acceptance. ✨ Join me on this journey as I combine decades of personal development, tools, and practices into bite-sized monthly steps—designed to help you feel less stuck and more fulfilled. 🔗 Join ADHDish: Visit https://adhdish.com/ to sign up and explore the toolkit!…

Scaling Deep with Membership School

1
ADHDish Subscription Launch: How I’m Balancing Goals and Reality To Get 100 Subscribers 9:58

21 weeks پیش9:58

9:58

In this episode, I’m taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I’m breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I’m sharing the strategies that keep me focused and motivated. Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com…

Scaling Deep with Membership School

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From Coach to Leader: Elevating Your Membership Game 12:49

23 weeks پیش12:49

12:49

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope! This is a trend I'm starting to notice. When memberships ... 1) Give away so much they make other profitable upsells irrelevant 📉 2) Replace the coaching relationship only you don't get paid for it 😒 This is exactly the debacle my VIP client had, until we retooled her program on Monday. She LOVES her membership but also felt like she was overcommitted to weekly calls + content delivery and had created a kind of co-dependency on her. Her model wasn't scalable. She was too focused on responding to everything members asked about instead of leading them forward. Which, actually, as it turned out meant delivering a lot less to her members who couldn't keep up with it all anyway. Instead, she's creating a long-term roadmap they can follow. Dead simple. Do you need help with figuring out why you're not getting stuff done and feeling guilty all the time .. 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! https://scalingdeep.com/behind/ 💙 https://www.instagram.com/lisaprincic/ 💙 https://www.facebook.com/scalingdeep/ ✨ https://www.fgfunnels.com/backdoor?fpr=lisa89…

Scaling Deep with Membership School

1
Why I chose to host my monthly low-ticket subscription on FG Funnels 15:03

24 weeks پیش15:03

15:03

Here's what we cover in this week's episode... ✦ I Finally Started My Subscription Tech ✦ Considerations when choosing tech/and how it needs to work ✦ Why I chose FG Funnels ✦ Having a payment structure attached to content hosting ✦ New Click to cancel FTC guidelines ✦ Name & trademark In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉 https://scalingdeep.com/behind/…

Scaling Deep with Membership School

1
How to create a simple sales funnel for a low ticket subscription 14:31

26 weeks پیش14:31

14:31

There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/…

Scaling Deep with Membership School

1
How AI Is Helping Me Launch My Subscription In 6 Weeks 13:17

27 weeks پیش13:17

13:17

In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I’ll admit, I was not the quickest to jump onto the AI bandwagon. I’ve always thought that sure, AI can be useful, but the human touch cannot be replaced. And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription launch in a way that doesn't take over MY ROLE in developing a person-centred service. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/…

Scaling Deep with Membership School

1
How to Perfect Your Subscription Business Idea & Make Sure It Sticks 10:23

28 weeks پیش10:23

10:23

I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer.…

Scaling Deep with Membership School

1
Why I’m Launching a Low-Ticket Subscription 12:28

29 weeks پیش12:28

12:28

I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription. Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. You get to join me "backstage" and get a real, unfiltered, (valuable) look into what launching something BRAND NEW takes. Make sure you subscribe so you don't miss an episode. FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching…

Scaling Deep with Membership School

1
Why you should put out an offer for Black Friday and what to sell 13:52

30 weeks پیش13:52

13:52

Scaling Deep with Membership School

1
What kind of content REALLY makes your members stay 10:36

32 weeks پیش10:36

10:36

The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out. _______________________________ Don't miss the Membership Content Blueprint Workshop! 📆 Save the date: Thurs, Oct 3rd, 2024 - 10am PDT • 12pm CDT • 1pm EDT 🔗 Sign up: https://scalingdeep.com/content 📍Zoom (I'll drop it into your inbox)…

Scaling Deep with Membership School

1
How to maximize your profits in Q4 8:43

33 weeks پیش8:43

8:43

The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year. I encourage you to join me for the upcoming content workshop if you want to learn more about designing a membership that aligns with your strengths. My upcoming "Membership Content Creation Machine" workshop. 🔗 https://scalingdeep.com/content…

Scaling Deep with Membership School

1
How to maximize your membership growth in Q4 12:06

34 weeks پیش12:06

12:06

In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future. Overall, the key is to spend some time thinking through your Q4 plan, set a few commitments, but don't overdo it. If you're looking to create a membership that doesn't burn you out, be sure to check out my upcoming "Membership Content Creation Machine" workshop. 🔗 https://scalingdeep.com/content I hope this video has given you some helpful tips for planning a successful Q4!…

Scaling Deep with Membership School

1
The 6 Figure Mindset: How to Prep for Your Launch Event 16:12

35 weeks پیش16:12

16:12

Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇 FREE TRAINING 👇👇👇 _______________________________ The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨ _______________________________ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching…

Scaling Deep with Membership School

1
How To Host A Virtual Live Launch Event: Types and Tools You'll Love 11:36

36 weeks پیش11:36

11:36

Live Launch 101🔥. In today's episode I'll take you through: • Different types of launch events, including the simple pressure launch, challenges, webinars, and workshops. • Benefits of each event type and why I personally prefer webinars and workshops as they allow me to invest in and improve the training over time. • The importance of getting people to actually show up and participate in the live event, as that is key to them considering your membership offer. • Tips on using tools like urgency, scarcity, and email sequences to drive attendance and engagement. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇 FREE TRAINING 👇👇👇 _______________________________ The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨…

Scaling Deep with Membership School

1
How to Measure and Track Your Live Launch KPIs 14:56

37 weeks پیش14:56

14:56

To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ This week’s business case study: my business, Scaling Deep! 🌀 Key Performance Indicators (KPIs) are often overlooked by small business owners. Without properly tracking these indicators surrounding your live launches, how do you actually know if you were successful or not? 📈 OBJECTIVE analysis can open the door to determining IF you need to make adjustments, and 2. WHERE you need to make adjustments. Check out this inside look into how I track my live launches. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇 FREE TRAINING 👇👇👇 _______________________________ The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨…

Scaling Deep with Membership School

1
The Membership Niche Guide: Mastering Your Market Before You Launch 10:38

38 weeks پیش10:38

10:38

In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇 FREE TRAINING 👇👇👇 _______________________________ The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨…

Scaling Deep with Membership School

1
Live launching vs. evergreen funnels: Which is best for your membership site? 12:56

39 weeks پیش12:56

12:56

Trying to decide between a live launch or an evergreen funnel for your membership program? 🤔 In this video, I break down the key differences between these two strategies and share which one may be the best fit for you: ✨ Live launching creates a sense of urgency and connection but requires more intensive effort. ✨ Evergreen funnels provide ongoing sign-ups but can be trickier to gauge success. I also share my own experience starting with an evergreen approach before transitioning to live launches. _______________________________ Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com/ms/ _______________________________ FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/…

Scaling Deep with Membership School

1
Why you need SEO for your membership site 10:32

41 weeks پیش10:32

10:32

SEO is so incredibly valuable for membership sites. In this week's episode, I share with you my SEO journey, and some basic guidance and resources to help you get HOT🔥 leads organically! Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com/ms/ Pathfinder SEO: https://pathfinderseo.com/?ref=lisaprincic _______________________________ FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching…

Scaling Deep with Membership School

1
Tools I use to run my membership smoothly & sustainably 16:27

42 weeks پیش16:27

16:27

Want a membership to lighten your workload? The last thing your probably want is to be suddenley saddled with endless admin. In this episode I share all of the platformss and tools I use to host content, onboard members and keep them engaged, using as much as my time as possible. Get direct links to all the programs I use to run my membership and business efficiently inside my toolbox right here: https://scalingdeep.com/resources/…

Scaling Deep with Membership School

1
Membership Content Creation for Busy Coaches in Less Than 5 Hours/Week 16:48

43 weeks پیش16:48

16:48

The idea of taking on another content project seems completely unmanageable, you will love this podcast episode. Yes, you’re a busy coach, but you have so much knowledge and value to offer. Don’t suffocate yourself with MORE - learn the best ways to utilize and maximize what you already have by having a delivery system that is efficient and sustainable. There are many different ways to do this - and I share all my thoughts and suggestions on what might work best for you. Did you miss out on my Effortless Membership Content Creation Workshop? You can join LIVE or on-demand here 🔗 https://scalingdeep.com/content…

Scaling Deep with Membership School

1
Master Evergreen Content for Memberships + Effortless Content Creation Workshop 10:38

44 weeks پیش10:38

10:38

Learn how to create evergreen content for your membership that never gets outdated! 🎉 Don't miss our workshop! 🎉 Sign up for my Effortless Membership Content Creation workshop today to map out a year's worth of engaging membership material in record time. 🔗 https://scalingdeep.com/content Mark your calendars | Tues, July 9th at 10am PDT • 12pm CDT • 1pm EDT _______________________________ FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching…

Scaling Deep with Membership School

1
Future Trends in Membership Site Content: A Comprehensive Analysis 13:56

45 weeks پیش13:56

13:56

On this week's Scaling Deep podcast, I'm talking all about the future of membership site content - how it's evolving and what you should focus on. I share my thoughts on why cramming your membership full of content isn't the answer. Instead, I explain why acting as a content curator and guide is becoming more important to help members cut through the noise. If you want to learn more, make sure to check out my upcoming workshop: The Effortless Membership Content Creation Workshop. It's only $27 and you can join live or watch later. _______________________________ Sign up for my Effortless Membership Content Creation Workshop ✨ ➡️ https://scalingdeep.com/content _______________________________ FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching _______________________________ Listen to the Scaling Deep Podcast! 🎙️ I dive deep into the real truth behind success - turning points, BIG mistakes, tough choices, valuable connections, and steps taken to feel fulfilled while aiming high. Focusing on models, messaging, creating meaningful content, showing up boldly & taking risks ... we uncover the perfect storm for consistent revenue doing your dream work.…

Scaling Deep with Membership School

1
From Low Conversions to Cashing In On Your Membership 15:08

46 weeks پیش15:08

15:08

I'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some of the key highlights from that, along with some other critical points. You can check out the replay here: https://scalingdeep.com/maximize/ My goal is to give you a pep talk and some practical advice to help you objectively analyze your funnel. With the right tracking and support, you can gain more confidence in your offer instead of giving up. There's likely more you can optimize in your marketing and sales process before you need to start completely from scratch. _______________________________ Subscribe for new episodes every week! 💥 _______________________________ ✓ Diagnosing your member's biggest problem https://www.youtube.com/watch?v=zFTjg.. . ✓ Sales psychology https://www.youtube.com/watch?v=2DWeT.. . ✓ How- to guide for member retention https://www.youtube.com/watch?v=Pjfw7.. . ✓ Design your Membership in 5 days https://www.youtube.com/watch?v=jSevd.. . ______________________________ Lisa Princic is a Membership strategist who is focused on helping impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa teaches how with the right strategy, you can build your membership to six figures in less than 10 hours per week.…

Scaling Deep with Membership School

1
Do Sales Funnels Really Work? 15:14

47 weeks پیش15:14

15:14

Learn how to create effective sales funnels for your membership program! In this video, I share key insights on maximizing membership sales through well-structured funnels. Maximize Membership Sales Workshop!!! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign up here 👉🏻 https://scalingdeep.com/maximize/ In this workshop, I'll share various strategies to package your offer and encourage new members to invest more upfront. Discover effective techniques to avoid overwhelming your audience with too many options. Join me as we dive into the secrets of successful membership sales.…

Scaling Deep with Membership School

1
Cracking the code on membership sales funnels 11:01

48 weeks پیش11:01

11:01

Ready to crack the code on getting MORE sales for your membership? Learn the strategies for high-converting membership funnels that sell in today's market! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign-up here 👉🏻https://scalingdeep.com/maximize/ In this workshop, I'll share various strategies to package your offer and encourage new members to invest more upfront. Discover effective techniques to avoid overwhelming your audience with too many options. Join me as we dive into the secrets of successful membership sales.…

Scaling Deep with Membership School

1
The Secret Behind Pricing Your Membership for Long-term Profit 15:11

49 weeks پیش15:11

15:11

STOP 🛑 You need to do this ONE thing before you start stressing yourself with pricing… In this weeks Scaling Deep Podcast episode, I talk about why you need to focus on developing a compelling unique selling proposition (USP) and clearly articulating the transformation you provide before arbitrarily picking a price. Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching…

Scaling Deep with Membership School

1
Membership Pricing Myths Busted 16:36

50 weeks پیش16:36

16:36

Your business doesn't need to be overwhelming or require a massive amount of content creation every day. Simplify your approach to eliminate procrastination and focus on the most essential, automated, and profitable strategy: MEMBERSHIPS! Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training 👉🏻https://scalingdeep.com/training/ Or... If you'd rather work with me one on one as a coach to build your Membership strategy? Apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching/ _______________________________ ✓ How to nail your value proposition in 2024 • https://www.youtube.com/watch?v=8e_Yn8SIa1E&t=36s ✓ How to ACTUALLY strategize your business •https://www.youtube.com/watch?v=U_glwb556Fo ✓ How to get paid every day in 2024! • https://www.youtube.com/watch?v=mrhmxIn6Y9Y ✓ Design your Membership in 5 days • https://www.youtube.com/watch?v=jSevd1aimAI _______________________________ RECOMMENDED TOOLS: ○ Membership Success Blueprint Workshop 👉🏻 https://scalingdeep.com/membership-workshop/ ○ Member Journey Map 👉🏻 https://scalingdeep.com/member-journey/ ○ Profitable Membership Pricing Formula 👉🏻 https://scalingdeep.com/pricing-formula/ _________________________________________ Lisa Princic is a Membership strategist who is focused on helping impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa teaches that with the right strategy, you can build your membership to six figures with less than 10 hours per week. Subscribe for brand new videos every week…

Scaling Deep with Membership School

1
Afraid to commit to a membership offer? Do this instead 10:55

1 year پیش10:55

10:55

If you're worried about starting a membership or even going all in on your current program because you're afraid of commitment, you've got to look at that. Firstly it's hard to get anywhere in a business without commitment. That is the honest truth. You need to go all in on something that you want to sell. However, if you're still testing the waters, here's a solid option. I'm sharing easy ways to do it inside my workshop next week. It's normally $37 but I'm doing it this one time only, for FREE. Sign up here: https://scalingdeep.com/method-launch/…

Scaling Deep with Membership School

1
Should you build your audience or membership first? 18:20

1 year پیش18:20

18:20

You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!…

Scaling Deep with Membership School

1
How to nail your membership value proposition 17:01

1 year پیش17:01

17:01

Do you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/

Scaling Deep with Membership School

1
The real difference between memberships and subscriptions 16:40

1 year پیش16:40

16:40

We often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions

Scaling Deep with Membership School

1
Why you need to diagnose your members biggest problem 13:05

1 year پیش13:05

13:05

Have you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs help diagnosing their real problem and in this episode I share how you're going to help them do that, WITHOUT having to get on a call with them.…

Scaling Deep with Membership School

1
They are not your guru - honing in on who you can trust as a mentor 15:58

1 year پیش15:58

15:58

Do you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when they are at 100x the revenue. They are so distant from being in that place. More on that inside this episode. Link to free training where you'll get real stories vs. fairytales on how you can do this membership thing: https://scalingdeep.com/live/…

Scaling Deep with Membership School

1
Is it really possible for ANYONE to succeed with a membership? 19:06

1 year پیش19:06

19:06

I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/…

Scaling Deep with Membership School

1
Are you addicted to creating content? 15:04

1 year پیش15:04

15:04

You might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/training/

Scaling Deep with Membership School

1
Why I'm teaching my members to fail often (plus my own recent flop) 13:20

1 year پیش13:20

13:20

If you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strategy. And then come on over to https://scalingdeep.com/method/ where I'll teach you how to build a resilient content & sales structure so you can grow sustainably and benefit from the flexibility, fun and financial freedom from your own membership.…

Scaling Deep with Membership School

1
Will members take my content and run? 14:38

1 year پیش14:38

14:38

Scaling Deep with Membership School

1
How she grew her community to 200 members in a hyper-focused niche 41:55

1 year پیش41:55

41:55

The riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her journey of moving from being a Health Coach to running a successful membership. She shares the structure of it, how she engages with her members and manages calls as well as how she moved from a Facebook Group to Mighty Network.…

Scaling Deep with Membership School

1
The One Easy Metric You Need to Gauge Member Satisfaction 12:27

1 year پیش12:27

12:27

The most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and success secrets in my live masterclass next week. Sign up here: https://scalingdeep.com/live/…

Scaling Deep with Membership School

1
How to Get Paid Everyday in 2024 14:31

1 year پیش14:31

14:31

We are always leaving money on the table so I wanted to share the 3 best ways to get paid everyday in 2024. For more of this, sign up for my free live training on January 18th right here: https://scalingdeep.com/live/

Scaling Deep with Membership School

1
How to quickly win over new members & create lasting loyalty 11:08

1 year پیش11:08

11:08

Do you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating whether or not to invest they need to feel like it's the best investment and they'll do that because they get value and feel it. That requires gaining their trust ... but they have to get to know you first.…

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Scaling Deep with Membership School « » Will members take my content and run?

Will members take my content and run?

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Will members take my content and run?