Should you build your audience or membership first?

Scaling Deep with Membership School

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محتوای ارائه شده توسط Lisa Princic. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lisa Princic یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Carol Costello Presents: The God Hook

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1 | The False Prophet 35:56

14 روز پیش35:56

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35:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

حدود یک سال پیش 18:20

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You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!

98 قسمت

#Entrepreneur #Business #Marketing #Lisa Princic #I Want

Should you build your audience or membership first?

Scaling Deep with Membership School

published حدود یک سال پیش

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MP4•خانه قسمت

98 قسمت

#Entrepreneur #Business #Marketing #Lisa Princic #I Want

همه قسمت ها

Scaling Deep with Membership School

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The art & science of strategic thinking - the number one skill entrepreneurs need 20:08

۶ weeks پیش20:08

20:08

Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s when I had to jump in and say… wait, what?! Here’s the thing: most of us don’t have the right support around us to make strategic decisions. We’re often flying solo, turning to specialists for answers — but they only see one small piece of the puzzle. That’s why learning to think like a business strategist (or hiring one!) is a total game changer. In this video, we’re diving into: ✓ Why strategy beats tactics every time ✓ What makes a strategist different from a coach ✓ Signs you might already be a natural strategic thinker ✓ The big-picture skills that help you grow without burning out ✓ How to become the CEO your business actually needs Ready to become a highly paid strategist? ✨ Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist…

Scaling Deep with Membership School

1
Why you should never lower your prices - no matter how tempting 18:09

۷ weeks پیش18:09

18:09

Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher price can improve results ✅ How to build confidence in your pricing through client success ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist 📌 Don't forget to like, comment, and subscribe for more episodes on business strategy, positioning, and sustainable growth. Other resources to support you: 💰 Six -Figure Membership Training ➡️ Join the free training - https://scalingdeep.com/training/ 📝 Work with me 1:1 as your Membership Coach ➡️ Apply here - https://scalingdeep.com/coaching 📲 Follow Me on Instagram: @LisaPrincic…

Scaling Deep with Membership School

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Why Business Strategists Are the KEY to Closing The AI Gap 10:17

۸ weeks پیش10:17

10:17

Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here’s the truth: no matter how advanced technology gets, it can’t replace strategic thinking. In this episode, I’m sharing why strategists are more essential than ever in today’s business landscape — and how YOU can step into this powerful role to create more value, impact, and income. 👉 You’ll learn: ✦ Why strategy is irreplaceable in an AI-driven world ✦ How to serve high-value clients in a fluctuating economy ✦ The key mindset shift that separates successful service providers ✦ What makes strategists indispensable decision-making partners ✦ How I went from life coach to business strategist — and how you can too ✦ If you’re a coach, consultant, or creative professional ready to move into higher-value work, this episode will show you what’s possible when you lead with strategy. ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist…

Scaling Deep with Membership School

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8 Best Ways To Get Paid in 2025 14:13

۹ weeks پیش14:13

14:13

2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That’s why it’s time to look ahead with fresh strategies to thrive in 2025! In this episode, I’m sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers Asynchronous coaching Consider a higher-ticket community Bring people together AI-powered services or tools Unique IP and thought leadership Personal connection and vulnerability Low ticket tasters subscription Whether you're looking to pivot, scale, or refine your business model, these strategies will help you make 2025 your most profitable year yet. 💡 Ready to level up? Check out my Business Strategist Training program to teach you how to become a well-paid, highly sought after Business Strategist inside this unique program. Apply here: https://scalingdeep.com/strategist/…

Scaling Deep with Membership School

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The Low Ticket Subscription (I Never Planned to Create) Launches! 10:59

20 weeks پیش10:59

10:59

• 🚀 ADHDish is Launching! 🚀 Tomorrow is the big day! In this episode, I’m sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive. 🎯 What You'll Learn in This Episode: • Why launching ADHDish is a bold move for me despite 15 years of online business experience. • Who ADHDish is for: whether you’re diagnosed or just feel overwhelmed and "different." • How this subscription helps you take simple, doable actions each month toward a life you love. • My personal journey of balancing ambition, overwhelm, and personal growth. • Why ADHDish is more than learning—it’s about action, self-awareness, and self-acceptance. ✨ Join me on this journey as I combine decades of personal development, tools, and practices into bite-sized monthly steps—designed to help you feel less stuck and more fulfilled. 🔗 Join ADHDish: Visit https://adhdish.com/ to sign up and explore the toolkit!…

Scaling Deep with Membership School

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ADHDish Subscription Launch: How I’m Balancing Goals and Reality To Get 100 Subscribers 9:58

22 weeks پیش9:58

9:58

In this episode, I’m taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I’m breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I’m sharing the strategies that keep me focused and motivated. Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com…

Scaling Deep with Membership School

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From Coach to Leader: Elevating Your Membership Game 12:49

23 weeks پیش12:49

12:49

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope! This is a trend I'm starting to notice. When memberships ... 1) Give away so much they make other profitable upsells irrelevant 📉 2) Replace the coaching relationship only you don't get paid for it 😒 This is exactly the debacle my VIP client had, until we retooled her program on Monday. She LOVES her membership but also felt like she was overcommitted to weekly calls + content delivery and had created a kind of co-dependency on her. Her model wasn't scalable. She was too focused on responding to everything members asked about instead of leading them forward. Which, actually, as it turned out meant delivering a lot less to her members who couldn't keep up with it all anyway. Instead, she's creating a long-term roadmap they can follow. Dead simple. Do you need help with figuring out why you're not getting stuff done and feeling guilty all the time .. 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! https://scalingdeep.com/behind/ 💙 https://www.instagram.com/lisaprincic/ 💙 https://www.facebook.com/scalingdeep/ ✨ https://www.fgfunnels.com/backdoor?fpr=lisa89…

Scaling Deep with Membership School

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Why I chose to host my monthly low-ticket subscription on FG Funnels 15:03

24 weeks پیش15:03

15:03

Here's what we cover in this week's episode... ✦ I Finally Started My Subscription Tech ✦ Considerations when choosing tech/and how it needs to work ✦ Why I chose FG Funnels ✦ Having a payment structure attached to content hosting ✦ New Click to cancel FTC guidelines ✦ Name & trademark In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉 https://scalingdeep.com/behind/…

Scaling Deep with Membership School

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How to create a simple sales funnel for a low ticket subscription 14:31

27 weeks پیش14:31

14:31

There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/…

Scaling Deep with Membership School

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How AI Is Helping Me Launch My Subscription In 6 Weeks 13:17

28 weeks پیش13:17

13:17

In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I’ll admit, I was not the quickest to jump onto the AI bandwagon. I’ve always thought that sure, AI can be useful, but the human touch cannot be replaced. And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription launch in a way that doesn't take over MY ROLE in developing a person-centred service. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/…

Scaling Deep with Membership School

1
How to Perfect Your Subscription Business Idea & Make Sure It Sticks 10:23

29 weeks پیش10:23

10:23

I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer.…

Scaling Deep with Membership School

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Why I’m Launching a Low-Ticket Subscription 12:28

30 weeks پیش12:28

12:28

I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription. Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. You get to join me "backstage" and get a real, unfiltered, (valuable) look into what launching something BRAND NEW takes. Make sure you subscribe so you don't miss an episode. FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching…

Scaling Deep with Membership School

1
Why you should put out an offer for Black Friday and what to sell 13:52

31 weeks پیش13:52

13:52

Scaling Deep with Membership School

1
What kind of content REALLY makes your members stay 10:36

33 weeks پیش10:36

10:36

The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out. _______________________________ Don't miss the Membership Content Blueprint Workshop! 📆 Save the date: Thurs, Oct 3rd, 2024 - 10am PDT • 12pm CDT • 1pm EDT 🔗 Sign up: https://scalingdeep.com/content 📍Zoom (I'll drop it into your inbox)…

Scaling Deep with Membership School

1
How to maximize your profits in Q4 8:43

34 weeks پیش8:43

8:43

The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year. I encourage you to join me for the upcoming content workshop if you want to learn more about designing a membership that aligns with your strengths. My upcoming "Membership Content Creation Machine" workshop. 🔗 https://scalingdeep.com/content…

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Scaling Deep with Membership School « » Should you build your audience or membership first?

Should you build your audience or membership first?

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Should you build your audience or membership first?