241: How to Make December Your Best Sales Month - Matt Wolach

Scale Your SaaS

EPISODE SUMMARY
If you’re in the software industry, you’re probably aware that many companies shut down in December. Some of them become a little complacent and think that because it’s the holiday season, they pause their business, thinking it’s a slow time to make a profit.

On the contrary, Matt Wolach, host of SaaS-Story in the Making, believes December is high time to prepare for next year. In this episode, he will show you why you need to be aggressive at the end of the year, why you need to crush December, and how you can do it.

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 241, “Finish the Year Strong - with Matt Wolach”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
TOP TIPS FROM THIS EPISODE

• Take Advantage of Year-End Expenses
• Work Backwards to Hit the Ground Running

EPISODE HIGHLIGHTS

• Get Customers to Sign Up With Discounts
• Make the End of the Year a Start of a Prosperous Year

TOP QUOTES

Matt Wolach

[04:58] “And if you can do that now we're talking, if you can finish the year strong, that can be a big boost to your company and show you your team, the market, you mean business in the next year. So come 2023, you can have more customers under your belt, you can be feeling good, you can feel confident, and you're ready to hit the ground running to have an even better year in 2023.”

[7:21] “And they can feel better that they don't have to pay as much profit or sometimes it balanced is completely. Okay, they can put all their profit back into your product. Now, if you know this, you can start to play on that. You can start to talk to your buyer. You can start to talk to your contact.”

[14:04] “So December, do not let this month go. You have an opportunity right now to finish 2022 in a big way. Do not let it go. Do not let up. Do not think oh man, I just had a big meal. I ate all these cookies, these Christmas cookies. It's amazing. I'm just going to chill out. I'm just going to call mom. I'm going to say no, don't do that. I know it's easy. I know that there's motivation or lack of motivation sometimes. I know it can be a tough month with family and things going on. You got to buy presents for the kids. You gotta, please push. Please make December special. Come 2023, you will be so glad you did because now you have a bigger foundation. You have more customers you can build on. You have more confidence to know that you can deliver and will have an amazing 2023.”

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