Detroit Denim Co.

SANS END

Meet Eric Yelsma, founder of Detroit Denim Company. Eric has always loved jeans. The idea of making them had entered his mind, but it wasn’t valid - you couldn’t make jeans for a living. And so, Eric spent fifteen years of his life working a corporate job in the chemical industry as a “glorified sales guy.” Well, in 2008/2009, Eric found himself out of a job. The chemical industry was going through some substantial changes, and the world was falling into financial crisis - millions of people were left without work. --- Support this podcast: https://podcasters.spotify.com/pod/show/SANSEND/support