E38 Helping brands build sustainable products with Novi Connect found Kimberly Shenk

Sand Hill Road

In this episode, Erasmus Elsner is talking to Kimberly Shenk of Novi Connect, B2B marketplace to help brands build and manufacture transparent products, which recently announced a $10.3M Series A led by Greylock 00:00​​ Intro 02:04 Getting started with Naked Poppy 04:09 From Naked Poppy to Novi Connect 05:17 Sustainable Chemicals Market 07:30 Kimberly’s data science background 09:19 The Novi Connect Business Model 11:11 The Novi Connect MVP 12:49 Getting the first Customers 13:42 Growth Metrics and Milestone 14:33 Fundraising journey 15:50 Series A led by Greylock 17:37 Mulit-sided B2B marketplace 21:26 Growth metrics and milestones 23:26 Acting as certification agent 24:24 Competition 26:49 AI-driven platform 28:26 Scaling Novi Connect 29:37 Newjoiner Bootcamp 30:53 Priorities and focus 31:53 Category expansion 33:14 Longterm vision