با برنامه Player FM !
Partner Marketing Best Practices with the Master
Manage episode 282695075 series 2360925
Listen in now to "Partner Marketing Best Practices with the Master" with my guest Jason Yarborough, VP of Partnerships at Terminus. @yarby
As marketers, we focus so much on direct demand gen, direct sales-- we focus on this direct line of sight that marketers control and yet there is so much leverage and opportunity for so many people in their partner ecosystems. It is definitely more complicated, it's definitely less predictable, may be high risk, but lots of high reward.
I ask Jason why is this function so interesting? What about partner marketing is so exciting?
Jason shares about the pros and cons of how companies should think about direct versus indirect direct versus channel.
There's a balance there between content and demand, between leveraging and building trust and credibility while also still driving pipeline.
ROI is a two-way street.
How do we also stay focused on deals? What's the chicken versus the egg, which one's the egg?
I ask Jason about how to think about exclusivity versus playing multiple sides? Both inbound and outbound from a partner standpoint, are there advantages to one approach versus the other? And if there is, what are some of the criteria and variables you would look at to try to make that decision?
This and a lot more! Listen in now and/or read the full transcript on the Heinz Marketing blog starting Mon. 1/25/21 at 6am PST.
406 قسمت
Manage episode 282695075 series 2360925
Listen in now to "Partner Marketing Best Practices with the Master" with my guest Jason Yarborough, VP of Partnerships at Terminus. @yarby
As marketers, we focus so much on direct demand gen, direct sales-- we focus on this direct line of sight that marketers control and yet there is so much leverage and opportunity for so many people in their partner ecosystems. It is definitely more complicated, it's definitely less predictable, may be high risk, but lots of high reward.
I ask Jason why is this function so interesting? What about partner marketing is so exciting?
Jason shares about the pros and cons of how companies should think about direct versus indirect direct versus channel.
There's a balance there between content and demand, between leveraging and building trust and credibility while also still driving pipeline.
ROI is a two-way street.
How do we also stay focused on deals? What's the chicken versus the egg, which one's the egg?
I ask Jason about how to think about exclusivity versus playing multiple sides? Both inbound and outbound from a partner standpoint, are there advantages to one approach versus the other? And if there is, what are some of the criteria and variables you would look at to try to make that decision?
This and a lot more! Listen in now and/or read the full transcript on the Heinz Marketing blog starting Mon. 1/25/21 at 6am PST.
406 قسمت
Усі епізоди
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.