Why Segmentation is Vital for a Go to Market Plan – Rebecca Kaufmann Podcast

Sales Lead Management Radio

This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing.

You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. Some of the items discussed are:

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• How to target personas
• Tools for segmentation strategy
• Why data is one of a company’s biggest investments
• Why all company marketing plans start with good data
• How Phreesia uses segmentation in building a go-to-market plan
• Why Phreesia uses segmentation to develop marketing campaigns and content

Revenue Rebels is hosted by Rhoan Morgan, CEO of DemandLab the host sponsor.

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Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel. DemandLab is the sponsor of Revenue Rebels