Deep Faith: Supporting Noto

Sake Revolution

Episode 164. On New Year's Day, 2024, the Noto Peninsula of Ishikawa Prefecture was the epicenter of a major earthquake measuring a 7.6 on the Richter scale. The affected areas are especially well known for sake brewing and in Ishikawa in particular, 24 out of 33 Ishikawa Sake Brewery Association member breweries suffered damage, with 8 suffering complete destruction. While the news of the earthquake and the recovery efforts have fallen out of the headlines, we wanted to offer our support and good wishes to the affected breweries inside Ishikawa and the surrounding prefectures as well, as they continue their road to recovery and rebuilding. One thing we can all do to support the sake industry is easy - ordering more sake from the affected regions and keeping an eye out for Noto sakes when they make their return to the market. We profile one such sake in this episode - Hakuto Tokubetsu Junmai. We look forward to supporting this brand and many others whenever they are able to restart brewing in their repaired facilities. Look for updates on this in future episodes! #SakeRevolution

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1. Show opening (00:00:19)

2. Noto Peninsula Earthquake (00:01:24)

3. Sake Tasting: Hakuto Tokubetsu Junmai (00:09:16)

4. Show Closing (00:23:19)