Using the Power of Personalization at Scale wit Matt Barnett | #92 SaaS Podcast

SaaS District

Matt Barnett, the Founder & CEO of Bonjoro, a personal video messaging & customer delight platform to welcome & onboard customers & clients.

Bonjoro also helps customer success teams convert and retain more customers through personalized video.

Matt is a former designer & expert product builder with a passion for building a great business culture. As Bonjoro continues to grow, they’re aiming to be one of the most beloved companies, where values & culture continue to be the main driver of the business's success.

During this interview we cover:

• 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
• 01:02 - Intro
• 02:01 - Matt’s Background, Past Ventures & Bonjoro
• 08:30 - Bonjoro in Term of Size & Raising Funds
• 10:42 - Leveraging Video for Onboarding & Customer Relationships
• 18:18 - Video Funnels for SaaS Founders
• 21:41 - Some Surprising Uses for the Tool
• 27:02 - The Power Of Personalization at Scale
• 31:00 - Successful Growth Strategies
• 34:13 - Failed Growth Strategies
• 36:59 - Engagement for Company Success
• 43:27 - Biggest Challenges Matt’s Facing Right Now Growing Bonjoro
• 45:43 - Advice Matt Would Tell his 25 Year old Self
• 47:35 - Matt’s Top Resources Instrumental to His Success
• 50:10 - What does Success mean To Matt Right Now
• 51:37 - The Future for Bonjoro & Get in Touch with Matt

Mentions:

• Bonjoro

Books:

• The Hard Thing About Hard Things

Get In Touch With Matt:

• Matt’s Linkedin

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