Top Scalable Customer Acquisition Strategies After Developing Your SaaS Product with Dan McGaw #133

SaaS District

Get a Free Copy of “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy!

Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io.

Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic.

Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data.

During this interview we cover:

• 00:00 The Financial Due Diligence Framework Course
• 01:02 - Intro
• 02:11 - Getting Your First 10 - 100 Clients
• 06:25 - 100K on Customer Acquisition VS Product Lead Growth
• 09:30 - The Relation of Time and Labour for CAC Improvement
• 12:05 - What is a Successful Customer Acquisition Campaign
• 14:02 - Top Mistakes to Avoid at Early Stages & the Importance of Mistakes
• 18:33 - Scalable Channels, The Right Time to Scale
• 23:50 - Still Content Marketing After PMF?
• 27:19 - SEO, Technical VS Content Quality
• 29:00 - Why SaaS Companies Fail to Build Tech Stack
• 32:40 - Top Tech Stack Tools

Mentions:

• McGaw.io
• UTM.io

How to Create a Lead Generating Content Marketing Strategy

• Harvest Tracker
• Attribution App
• Amplitude
• Autopilot

Books:

• Hooked
• Build Cool Shit

Get In Touch With Dan:

• Dan's Linkedin

Tag us & follow:

• Facebook https://www.facebook.com/SaaSDistrictPodcast/
• LinkedIn https://www.linkedin.com/company/horizen-capital
• Instagram https://www.instagram.com/saasdistrict/

More about Akeel:

• Twitter
• LinkedIn
• SaaS Podcasts
• SaaS Consultant
• How To Value Your SaaS Company