How to Effectively Align Customer-Focused Marketing & Product Design with Paul Cowan #131

SaaS District

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4y ago 27:23

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Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals and their teams.

Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks and Spin Master.

He’s marketed phones, food, booze, toys, and more recently, SaaS products. He’s creativity and experience has allowed him to create award-winning marketing campaigns.

When he’s not brainstorming new ways to transform the ad industry with the Freshbooks global marketing team, you might find him building things at his cabin in Toronto or sliding down the side of a mountain on some fresh snow.

During this interview we cover:

00:00 Contentfy, your On-Demand Podcast Editing & Repurposing Team
01:02 - Intro
02:25 - Customer Experience & Product Experience
04:28 - Branding byCreating Experiences
10:04 - Why Companies Focus on Ads & Not on Customer Experience
12:48 - Timeframe for Ads
15:42 - Adapt Product Development to Customer Expectations
18:00 - Who Really Owns Product Experience?
20:05 - ROI on Product Experience as a Growth lever
22:51 - Product-led GTM Strategy

Mentions:

FreshBooks

Get In Touch With Paul:

Paul’s Linkedin

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