How to Blend Short and Long-Term Thinking When Growing Your Startup With Garret Mehrguth | #60 Podcasts for Entrepreneurs

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5y ago 50:32

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Garrett is the CEO and Co-Founder at Directive, a next-gen performance marketing agency for software companies.

Since its founding in 2014, Garret has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London, has led them to a 300% year-over-year growth rate and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations.

As a thought leader, Garrett has been published by Salesforce, Moz, Marketo, Ahrefs, Convince & Convert, Search Engine Journal, and more. He’s also been a speaker at many conferences such as Digital Summit, State of Search, General Assembly, MozCon, and many more.

Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his family.

During this interview we cover:

00:00 - A Word From The Sponsor
01:02 - Intro
02:25 - Garret’s Background, Past Ventures & Launching Directive
05:41 - Directive’s Playbook & Strategic Execution to Drive Results
16:10 - How Pulse Tracks Key-Metrics & Measure Against Your Competitors
19:25 - How to Optimize Your Financial Model & Growth Budgets
23:05 - How Directive sets OKRs to Track Actual Growth
25:55 - How Do Directive Approaches Business Goals
31:43 - Where to Focus Content Budget for Acquisition & Where Not To
36:29 - Empowering Brands Through Commitment
38:51 - Top Resources For Garret
41:20 - Biggest Challenges Directive’s Facing Right Now
47:25 - Get In Touch With Garet

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OKR’s

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Good To Great

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