How to Generate a Consistent Flow of Highly Targeted B2B Leads Every Month Without Spending on Ads with Ken Wells | #79 SaaS Podcast

SaaS District

Ken Wells is the founder & CEO of SalesKey, a sales & marketing company helping B2B companies identify, attract and close their target clients. What they call a Done for you Lead Generation Service and a coaching program with SaaS founders.

Ken has over 17 years of B2B Sales & Marketing experience which includes helping grow multiple Inc. 500 & 5000 companies, Ken’s a book reading machine, Italian food lover, casual basketball player, snowboarder & Powerlifter.

During this interview we cover:

• 00:00 A word From The Sponsor
• 01:02 Intro
• 02:07 Ken’s Background & Becoming an Entrepreneur
• 09:18 First Step for Running Effective Linkedin Campaigns
• 11:18 What Stage or Type of Business Does Exploring LinkedIn as a Sales and Lead Generation Channel Makes Sense
• 13:01 Conversion Rates Compared to Cold E-Mail Outreach?
• 15:23 Aiming for 22-36 avg. Leads per month & Reason for that Approach
• 18:24 The Right Time to Scale The Linkedin Channel Marketing Channel
• 21:34 What to Improve in The Prospecting Process to Get Better Results?
• 25:16 One Advice Ken wish Had Known & Would tell Himself at 25 years old
• 29:50 Ken’s Best 3 Instrumental Resources to His Success
• 34:07 Biggest Challenges Ken’s Currently Facing in order to Continue to Grow SalesKey
• 35:45 What Does Success Mean to Ken Today?
• 41:04 Get In Touch With Ken

Mentions:

• SalesKey
• Udemy

People:

• Fraser Burns
• Peter Drucker
• Michael Masterson
• Eugene Shwartz

Books:

• The Effective Executive
• Breakthrough Advertising

Get In Touch With Ken:

• Ken’s Linkedin

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