From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max Kremer #68

SaaS District

Max Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk,

Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist.

Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects & he likes to rock the winter beard.

During this interview we cover:

• 00:00 - A word From The Sponsor
• 01:02 - Intro
• 02:06 - Max’s Background & Motivations for Launching TrialFire
• 05:32 - Building Datastay & Getting Acquired By Autodesk
• 10:08 - Exiting Autodesk & The Idea for TrialFire
• 15:26 - How TrialFire Sets Up The Analytics
• 17:08 - The Important Data to Focus On & Track to Generate Growth
• 19:49 - Collaborative Game Theory on Conversion Generation & Attribution
• 23:09 - Assure Quality of Optimal/Clean & Verified Data
• 25:27 - Trialfire Strategy for Data Analytics Scale
• 28:12 - Advice Max Wishhad known and would tell To His Younger Self
• 30:37 - TrailFire Challenges Today
• 32:18 - Top Instrumental Resources For Max Kreme’s Success
• 33:09 - What Does Success Mean To Max Today?
• 34:51 - Future Plans For Max & TrialFire

Mentions:

• PLM
• The Shapley Value
• AWS
• 
  

People:

• Loyd Shapley

Books:

• The Mythical Man-Month
• Peopleware
• Clean Code

Get In Touch With Max:

• Max’s Linkedin
• [email protected]

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• Facebook
• LinkedIn
• Instagram

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