How to Drive More Sales With Automated Email Marketing With George Hartley | Podcast #40

SaaS District

This episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: www.orapa.co

George Hartley is the Co-founder at Sendy, Bluethumb & SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations & a ton of personalization.

Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue and have been growing 10% month over month.

During this interview we cover:

00:00 - Orapa | Find Top Sales Talent, & Get More Sales Calls With Your Dream Clients (A Word From The Sponsor)

01:04: - Intro

02:08 - George’s Past Ventures & Launching SmartrMail

05:58 - How COVID Rocketed eCommerce & SmartrMail

07:11 - Marketing Channels That Helped Hit $100k MRR & 10% Growth MoM

09:10 - Failed Growth Experiments or Least Effective

11:25 - Strategies to Increase Engagement & Provide Relevant Information

14:30 - How to Best Leverage Email Marketing to Increase Your ROI

18:45 - Customer Retention Best Practices Through Email Marketing

22:18 - SmartrMail Effective Email Personalization & Data Gathering

25:25 - Plan & Focus for the Remainder of 2020

27:59 - Get In Touch With George

Mentions:

• eCommerce
• Conversion rate
• Marketing Funnel
• CAC
• ROI
• Onboarding
• SEO

Companies:

• Bluethumb
• Shopify
• MailChimp

Get in touch with George:

• George’s Linkedin

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• Facebook
• LinkedIn
• Instagram: @Horizen.Capital
• YouTube

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