How To Win With Google

SaaS Connect - SaaS Partnerships & SaaS Leaders

On this episode, Samrah Khan, Global Head of Industry Technology & Data Partners at Google, explains how to win with Google in a partnership scenario.

Google partners either co-market, co-innovate or co-sell, and they can also leverage Google’s sister companies.

When you would like to partner with Google, it’s important to understand the culture, and Samrah explains their core culture elements, which include talent, strategy, structure, environment and innovation. It is these core drivers that lead to producing innovative solutions.

As far as partnering goes, Google always focuses on the user that's going to utilize that particular solution and they also consider how the solution (including partnerships) will scale to 10X.

The partners that are most successful with Google are those that leverage Google’s culture of innovation, take a transformational approach, have a narrow focus and come with a firm business plan.

Samrah explains the framework they use to drive joint success with partners and shares the fully or partially-funded opportunities to partner with Google.

Samrah Khan - https://www.linkedin.com/in/samrah-khan-34b6364/

Google - https://www.linkedin.com/company/google/

Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at [email protected] for information.

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