Adopting the GoToEcosystem Framework

SaaS Connect - SaaS Partnerships & SaaS Leaders

In this episode of SaaS Connect by Cloud Software Association, Allan Adler, Managing Partner at Digital Bridge Partners, explains why ecosystems are the best way to grow as well as the best way to help the world.

Allan says the term “go-to-market” is broken, and here’s why:

• Digital technologies are transforming markets because of evolving technologies, networks of actors that work together, and powerful platform business models and their network effects.
• If you’re in go-to-market mode, you’ll miss out on awareness and understanding, differentiation and competitive advantage, retention and loyalty, value, growth and societal contribution.
• SaaS growth depends on GoToEcosystem transformation (programmatic and business model change is required).
• You need to find a way to build atomic networks around parts of your business. Create a flywheel: community, partner, customer.

Allan also talks about what happens when you get it right, how to get there, maturity model foundations, stages and the following roadmap:

1. Launch
2. Prove
3. Scale
4. Leverage

Resources mentioned:

• The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen (book)
• Crossbeam

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