How Casted Is Challenging the Status Quo of Podcasting in Content Marketing

SaaS Breakthrough

محتوای ارائه شده توسط Demio and Ashley Levesque. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Demio and Ashley Levesque یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

4+ y ago 44:57

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When? This feed was archived on April 23, 2023 08:07 (2+ y ago). Last successful fetch was on June 30, 2022 17:45 (3+ y ago)

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Meet Holly Pels, Director of Marketing at Casted - the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation.

In this episode, you'll hear about the tailwinds created by COVID in the podcasting industry. You'll learn the secrets to amplifying your podcast reach, how to create a unique conversational-based podcast in 2021 and why repurposing content can fuel your marketing growth. And finally, you'll learn what's coming next for podcasters. Enjoy!
Notes

- 03:15 The First And Only Marketing Platform Built Around B2B Podcasts

- 05:55 Why Podcasting Took Off During The Pandemic

- 07:20 How To Leverage Clubhouse If You're Building A Community

- 08:40 Seeing Podcasts Holistically And As A Central Part Of Content Strategy

- 10:50 The Strategic Questions To Ask Yourself When Starting A Podcast

- 13:25 The Evolution Of The Casted Podcast

- 19:30 The Two Pieces Of Podcast Distribution

- 21:45 Running Every Podcast Season As A Campaign

- 24:15 Reusing And Repurposing Podcast Content

- 29:35 The Characteristics Of Winning Podcasts

- 33:00 Hard Lessons Learned Around Planning And Budgets

- 36:40 Podcasts Are Not "Only For Brand Awareness"

- 39:15 Lightning Questions

175 قسمت