Ep. 91 - The Value of In-Person Events for SaaS Leaders Post-Covid – with Fred Rockwell, Founder of the Ascent Conference

SaaS Backwards - Reverse Engineering SaaS Success

Send us a text

In this episode, we talked to Fred Rockwell, owner of the upcoming Ascent Conference in New York (Oct 30) about the advantages of attending events in-person, how they’ve changed in a post-covid world, and why he structures his events to create more bottom of the funnel opportunities through private invites.

The SaaS Backwards Podcast is also excited to be the official podcast sponsor of the Ascent Conference and will be recording episodes at the show.

Key takeaways from this episode:

• The importance of building connections in-person as opposed to only online.
• The challenges of bootstrapping a business and how to be resilient
• How to remain relevant, even when the market changes rapidly.

---
Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review now.

فصل ها

1. Fred Rockwell SaaS Backwards audio (00:00:00)

2. Marker (00:05:20)

3. Marker (00:09:55)

4. Marker (00:14:55)