Ep. 72 - Developing a scrappy go-to-market attitude with Insightly’s CMO Chip House

SaaS Backwards - Reverse Engineering SaaS Success

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Chip House has had a long career in SaaS with companies such as ExactTarget, Salesforce, and SharpSpring.

Now as the CMO at Insightly, we caught up with Chip at the Ascent Conference in San Francisco and got him to share his experiences with all things B2B marketing, including:

• Product-market fit
• The role of customer success in marketing
• Leveraging AI, and
• Solving the attribution problem.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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