Ep. 40 - How Amber Bogie Brought Full Funnel Marketing to Reachdesk. (Hint—it starts with finding the right company fit)

SaaS Backwards - Reverse Engineering SaaS Success

Send us a text

Like sales, marketers have a hard time with a product or service they don’t believe in.

When Amber Bogie was searching for the right marketing opportunity, she was less concerned about the product and more concerned about joining a mission driven company.

So, she developed a quadrant:

• What does the company offer as a product?
• What is the company culture and how does that fit in with you?
• What is the role itself and how does that fit with how you want to grow?
• What kind of leadership does it have?

She found that at Reachdesk—a company committed to delivering customers and prospects a moment of delight and connection had the right mix.

Now three months into her new gig, Bogie is bringing a holistic view of the marketing and sales funnel where targeted demand generation fills the top, and once they enter the CRM, account-based touchpoints begin with channels and tactics creating a flywheel effect.

And account-based experience (ABX) is the key piece to create the flywheel. Brand drives demand, ABX throughout the entire journey, and customer advocacy fuels back to the top.

---
Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review now.