Ep 29 - How to successfully bootstrap a SaaS to provide more founder opportunities with Markup Hero’s founder Jeff Solomon

SaaS Backwards - Reverse Engineering SaaS Success

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Raising capital for your SaaS has one purpose—to amplify and scale the business. It cannot define the business model or product-market fit for you.

And once you raise capital, the whole dynamic changes. The pressures are different (you’re now on the clock to deliver return for investors) and so is the go-to-market strategy (the founder relationships won’t be enough to scale).

With several successful fundraises and exits under his belt, Jeff Solomon, CEO of Markup Hero talks about how he’s bootstrapped companies to a certain monthly recurring revenue rate that made it much easier to attract the right capital.

Having started his current venture (Markup Hero) as a side project, he’s now able to decide whether or not to keep it as a lifestyle business or raise capital for a bigger exit.

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