Ep 16 - Get SaaS KPIs in Order so Marketing can Lead to Higher Revenues - Kazoo HR CMO

SaaS Backwards - Reverse Engineering SaaS Success

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Casey Carey is CMO at HR tech platform Kazoo, an all-in-one solution for SMBs. In a wide-ranging discussion Casey illuminates how he approaches the role of marketing leadership, how he's taken the focus off lead generation (he's in the camp that believes that lead gen is dead or nearly so) and how he aligns with sales to drive revenue for his company.
Many CMOs face the "lead generation imperative." Casey posits that lead generation is the outcome of great marketing strategy - that is - by positioning and messaging well, understanding the customer in a deep, nuanced and meaningful way, and letting them do their own research to decide if your solution is right for them, you can more than meet your objectives. And he has the numbers to back it up.
For CMOs wondering how they are going to thrive over the next two years (especially new CMOs seeking to re-establish credibility for marketing in their organizations), this is a mini-masterclass in elevating the role of marketing and driving revenue for SaaS.
Take a listen and let me know what you think!
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