218. Chapter 2: Clarify Who You Serve

RUN LIKE CLOCKWORK: SMALL BUSINESS OPERATIONS

Welcome to our breakdown of Chapter 2 of Clockwork, Revised and Expanded: Design Your Business to Run Itself.

In this episode, we discuss:

• How to do less to achieve more

• The value in narrowing your niche.

• Completing the Crush/Cringe Analysis

We suggest that you read the chapter and then come listen to this episode covering pages 25-40.

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