Total Revenue Management - Why It Is Easier To Talk About Than Do

Revenue Hub

Hi, welcome to another Expert Insights discussion
Today we look at Total Revenue Management
Yes, that topic that which has been discussed for years and years but still remains a dream for most.
In today’s discussion we actually look at the reality of the challenge and why it’s easier to talk about it than to do it.
To share their insights and experience, we are joined by:
🗣️ Karin van Rhee of Juyo Analytics
🗣️ Amrita Makkar of Virgin Hotels
🗣️ Jens Egemalm of Pandox
NB: Juyo Analytics are one of our Expert Partners
We ask is the industry now, crystal clear, about what total revenue management actually means?
Using corporate business as an example, our guests outline why it is so challenging and why it isn’t really being done.
And finally, how can technology help, or is it a hindrance, to achieving total revenue management.
Really hope you enjoy the conversation.
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/fXVF3FhbPlA
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
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