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Ep. 47 - Sunil Chhabra - Enablement, What's In It For Sellers?
Manage episode 435754829 series 3594768
محتوای ارائه شده توسط Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Enablement - what's in it for your sellers? No, seriously. Can you measure and quantify the benefits or impact of your Enablement programs and activities? If not, how do you know whether you're meeting the needs of the Sales, SDR, or CSM teams your team supports? For Sunil Chhabra, Vice President, Global Enablement at Conga, having these critical benchmarks and measurements in place is non-negotiable. In this episode, he talks about:
- Providing guard rails
- Identifying the right metrics and KPIs
- Short-term vs. long-term KPIs
- Generating buy-in from Sales leaders
Sunil Chhabra is the Vice President of Global Enablement at Conga. He's transitioned from Engineering to Sales (and Sales Engineering) Enablement during his career with companies like Cisco, Oracle, and Salesforce while leading teams in Product Management and Marketing for close to 20 years along the way. Sunil's interests lie in bridging technology products to customer needs and pain points - and, therefore, his passion for the Enablement function. He enjoys setting up systems that help sellers become more effective - faster—and demonstrating the measurable impact that the Enablement function can have on an organization's sales.
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