Unlocking Incremental Scale in Rural Markets with Molly Hjelm of Dollar General

Retail Media Moguls

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.

Our special guest today is Molly Hjelm, Head of Ad Sales at Dollar General, America’s neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets.

Here are some additional talking points from the conversation:

• The untapped potential of rural audiences
• Educating national advertisers to reach rural audiences effectively
• What ad channels work best in rural markets
• Dollar General's partnership with Criteo
  

Molly is a results-driven sales leader dedicated to building strong partnerships and crafting go-to-market strategies that empower sales teams to achieve outstanding results. Before joining Dollar General, she held leadership positions at 84.51˚, IRI, SPINS, and Dunnhumby.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.

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