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محتوای ارائه شده توسط Stuart Adamson and Platform 195. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Stuart Adamson and Platform 195 یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Leveraging the Benefits of a Customised Retail Media Network with Neilson Hall, Consultant and Retail Media Expert

31:56
 
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Manage episode 400065977 series 3505701
محتوای ارائه شده توسط Stuart Adamson and Platform 195. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Stuart Adamson and Platform 195 یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at KINESSO Commerce.

Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.

Some of the topics we cover include:
  • Using technology, data, and UX optimisation to gain a competitive edge
  • The benefits of customising your own media network
  • The challenge of achieving consistency in the retail media space
  • What lies beyond the horizon in retail media
  • Leveraging customer experience and funding performance marketing

Neilson is one of the pre-eminent thought leaders in the marketing space. He has consistently innovated and developed new products, driven huge incremental revenue for clients and agencies alike, and become a respected leader through appearances on mainstream television, radio, and prominent conferences worldwide. He has delivered integrated performance solutions at leading global brands, including British Gas, Amex, Direct Line, Thomas Cook, Adidas, GM, Apple, Dell, and Arcadia.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 400065977 series 3505701
محتوای ارائه شده توسط Stuart Adamson and Platform 195. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Stuart Adamson and Platform 195 یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at KINESSO Commerce.

Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.

Some of the topics we cover include:
  • Using technology, data, and UX optimisation to gain a competitive edge
  • The benefits of customising your own media network
  • The challenge of achieving consistency in the retail media space
  • What lies beyond the horizon in retail media
  • Leveraging customer experience and funding performance marketing

Neilson is one of the pre-eminent thought leaders in the marketing space. He has consistently innovated and developed new products, driven huge incremental revenue for clients and agencies alike, and become a respected leader through appearances on mainstream television, radio, and prominent conferences worldwide. He has delivered integrated performance solutions at leading global brands, including British Gas, Amex, Direct Line, Thomas Cook, Adidas, GM, Apple, Dell, and Arcadia.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 قسمت

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