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محتوای ارائه شده توسط Stuart Adamson and Platform 195. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Stuart Adamson and Platform 195 یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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A Peek Into the Retail Media Ecosphere in India: A Conversation with Akanksha Sinha from StarQuik

32:34
 
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Manage episode 382848092 series 3505701
محتوای ارائه شده توسط Stuart Adamson and Platform 195. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Stuart Adamson and Platform 195 یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.

Today, we are joined by a special guest from India, Akanksha Sinha. She is the Head of Brand Partnerships at StarQuik, a digital platform for your grocery needs. Akanksha walks us through the retail media marketing ecosphere in India and shares StarQuik’s retail media strategies that pivot around technology and data-driven decisions. She also touches on the future of retail media and the opportunities for collaboration between brands and online retailers.

Our conversation includes the following touchpoints:
  • How StarQuik uses retail media marketing for effective customer targeting
  • Leveraging a data-centric approach to optimise campaign metrics
  • The challenges and opportunities of working with large and small suppliers
  • The future of retail media marketing in India

Akanksha is a digital advertising sales professional with expertise in revenue growth. Her specialisation in Ad Sales is rooted in 8+ years of experience across various sectors. She has a strong, active network of marketing and media decision-makers across different industries and is incentivised by continuously sharing valued information essential for dependable result delivery.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 382848092 series 3505701
محتوای ارائه شده توسط Stuart Adamson and Platform 195. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Stuart Adamson and Platform 195 یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.

Today, we are joined by a special guest from India, Akanksha Sinha. She is the Head of Brand Partnerships at StarQuik, a digital platform for your grocery needs. Akanksha walks us through the retail media marketing ecosphere in India and shares StarQuik’s retail media strategies that pivot around technology and data-driven decisions. She also touches on the future of retail media and the opportunities for collaboration between brands and online retailers.

Our conversation includes the following touchpoints:
  • How StarQuik uses retail media marketing for effective customer targeting
  • Leveraging a data-centric approach to optimise campaign metrics
  • The challenges and opportunities of working with large and small suppliers
  • The future of retail media marketing in India

Akanksha is a digital advertising sales professional with expertise in revenue growth. Her specialisation in Ad Sales is rooted in 8+ years of experience across various sectors. She has a strong, active network of marketing and media decision-makers across different industries and is incentivised by continuously sharing valued information essential for dependable result delivery.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 قسمت

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