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Slim Chickens CEO gives insight into brand's successes
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In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of Pizza Marketplace and QSRweb, talks to Tom Gordon, CEO of Slim Chickens. The brand launched in 2003, has more than 280 units and is based in Fayetteville, Arkansas.
"We open about a store a week," Gordon said. "We do 50 to 60 domestic stores every year, and we do international stores every year, too. We do business in the U.K., and 54 of those stores are in the U.K."
The brand recently opened its first store in Berlin as well.
Gordon said the food is the hero at Slim Chickens, and is paramount to the brand's success as it grows.
"The food has to be the thing that draws people in," he said.
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