Thailand’s Casino Future: Game Mix and Opening Timeline with Light & Wonder’s Ken Jolly

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The Thai government is advancing plans to legalize casinos, which would fortify its tourism sector and position the nation as a premier gaming destination in Southeast Asia.

At the Thai Entertainment Complex Summit in Bangkok, Ken Jolly, Vice President and Managing Director for Asia at Light & Wonder, shared insights into the prospective gaming landscape, including anticipated game offerings and potential timelines for casino openings.

Game Mix: A Singapore-Style Approach

Jolly anticipates that Thailand’s casinos will mirror Singapore’s integrated resorts, emphasizing slot machines significantly. He noted that while Macau’s gaming revenue is predominantly derived from table games—slots contributing merely 5% to 6%—Thailand is expected to adopt a different model. “Slot machines will be a much stronger market here,” Jolly remarked, suggesting that this approach would cater to both local patrons and international visitors.

This strategy aligns with regional gaming trends, where slot machines have gained popularity among diverse demographics. Thailand aims to attract a broader audience, including younger players seeking varied gaming experiences by focusing on slots.

Tourism-Driven Strategy

The Thai government views the legalization of casinos as a strategic move to bolster tourism, a sector that has faced challenges in the wake of the pandemic. With annual tourist arrivals exceeding 40 million, officials believe integrated resorts can serve as additional attractions, enhancing the country’s appeal.

However, the legislative framework is still under development. The government has proposed establishing two integrated resorts in Bangkok and three in regional areas, including Pattaya. Key considerations such as investment requirements, entry fees for locals, and exact site locations remain subject to parliamentary deliberations, expected between December 2024 and April 2025.

Opening Timeline: Temporary vs. Full Builds

Regarding the timeline for operational casinos, Jolly indicated that an opening by 2027 would be optimistic. He mentioned the possibility of temporary or trial casinos, a strategy employed in other markets to expedite openings.

“The government might fast-track things by allowing temporary casinos to operate while the larger resorts are being constructed, but fully developed integrated resorts may not be operational until 2029 or later, depending on the legislative process and construction timelines.” Ken Jolly

Cultural Sensitivity and Local Dynamics

Jolly emphasized the importance of cultural sensitivity in developing Thailand’s gaming industry. As a predominantly Buddhist nation, Thailand requires that gaming operations respect local customs and religious values. Manufacturers like Light & Wonder are committed to ensuring their products do not feature offensive symbols or themes.

Additionally, there is consideration for implementing measures such as entry fees for residents, similar to practices in Singapore, to mitigate potential social issues associated with gambling. These measures aim to balance economic benefits with social responsibility.

The Bigger Picture: Asia’s Untapped Markets

Thailand’s move toward legalizing casinos reflects a broader trend in Asia, where countries like Indonesia and the United Arab Emirates are exploring gaming opportunities. Jolly noted that Thailand’s entry into the gaming sector positions it as a potential regional leader, given its robust tourism infrastructure and strategic location.

For Light & Wonder, Thailand represents a significant opportunity.

“We’re ready to bring our full suite of products, from slots to electronic table games and casino management systems, into this market when the time is right.” Ken Jolly

While uncertainties remain regarding Thailand’s gaming legislation and timelines, the government’s proactive approach signals a promising future for the casino industry. If implemented thoughtfully, Thailand’s casino sector could emerge as a major Southeast Asian player, offering a diverse gaming experience that appeals to local and international audiences.

Philip Beere , host of the THE NO LINE PODCAST and Editor-in-Chief at Thailand Casino Insider, remarked, “The buzz around Thailand’s potential casino market is palpable, and stakeholders are eager to see how the landscape will unfold.”

As the legislative process progresses, industry stakeholders remain attentive to developments that will shape the future of gaming in Thailand.