Inside the Process of Going Viral in B2B - Balancing Creativity, Experimentation and Process

Remarkable Marketing Podcast

How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth.
Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana and Trainual, to streamline workflows and maintain high-quality output. Embrace a culture of experimentation with Mallory's strategies for balancing core values and taking calculated risks—proven tactics that have led to viral social media content and exceptional marketing results.
Check out Trainual's very funny Instagram account.
Mallory's podcast Inside the Process

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1. Balancing Process and Creativity in Marketing (00:00:00)

2. Fostering a Culture of Innovation (00:10:03)