#231 From Financing to Fashion CEO to Skincare Entrepreneur (Allie Egan)

Reinvent Yourself

Allie Egan is a queen of reinvention. She began her career in investing before transitioning into marketing for the beauty industry, became CEO of Cynthia Rowley – all before launching into entrepreneurship and establishing Veracity, a holistic beauty brand rooted in hormone health. "We've heard so many stories from our customers," she tells CoveyClub founder Lesley Jane Seymour. "Women will go to their doctors...and they don't really feel listened to. They feel like they're just prescribed a pill." Drawing from her own experience with Hashimotos, a little-known thyroid issue that occurs in 50% of women, Egan aims to help women identify their symptoms and treat their root cause. "We're meant to be the first stop in the journey and also to help empower people to have better, healthier relationships with their physicians." Listen in to get Egan's best advice on how to achieve open, reciprocal communication with your doctor, and learn the exact steps she made to transition her career through multiple reinventions.

Allie Egan is the Founder and CEO of Veracity Selfcare, a next-generation beauty and wellness brand empowering women to understand the connection between their skin and their broader health through at-home testing and a holistic, data-driven approach to skincare. Their products are at the forefront of clean performance, excluding all endocrine disruptors and safe for all life moments, including pregnancy and breastfeeding. Prior to founding Veracity, Allie was the CEO of the women’s fashion brand, Cynthia Rowley where she led the transformation to direct-to-consumer and more than doubled the business in two years. She has extensive experience in the beauty industry through her time at some of Estee Lauder’s best brands, including Origins, Clinique, and La Mer. She also has broad consumer experience through her time as an investor at L Catterton. She holds a BS in Finance and Foreign Affairs from the University of Virginia and an MBA with high distinction from Harvard Business School. Instagram • LinkedIn

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