What should you do when you lose a big customer?

Reflections of a CEO

What do you do when you lose a big customer?

This is a question I was asked at servicebasedbusinesses.com, a community of agency owners I moderate who are looking to grow and build their business.

A member of the group recently lost an important client.

And they’re now in a kind of situation where they have to evaluate letting some people go or other alternatives like getting rid of their office space.

And I’ve been there, not just once, but multiple times in my career while running an agency.

If you run an agency, I hope this podcast helps you be more prepared if this ever happens to you.

I’ll touch on…

- My personal experiences with losing big customers (2:15)

- Why these are the moments when you get to see what you’re made of (3:31)

- Taking the time to process the loss (but not too much) - (5:03)

- Learning the lesson and adjusting (6:42)