46 - NASCAR Marketing Executive Pete Jung

Redhead Racing Radio

Jason Schultz and Andrew Kurland are joined by NASCAR's Vice President of Brand Marketing, Pete Jung, for a behind-the-scenes look at how NASCAR promotes the sport. Jung explains his role as a marketing executive, the different branches of NASCAR marketing and his career path to landing the prominent role. The release of the 2021 NASCAR Cup Series schedule is imminent. We ask Jung about NASCAR's interest in new markets and get a tease about unexpected changes coming to next year's schedule. As the sport remains in a star power transition period, Jung details how NASCAR is working to brand its next crop of young superstars. NASCAR launches numerous marketing campaigns every year. We hear about the current "I Am NASCAR campaign" and a memorable commercial from the 2016 Chase. Plus, hear how NASCAR works with Gary Vaynerchuck's Vayner Media to help shape the sport's marketing strategy and lessons they have learned.

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